The English general news genre is going through an interesting phase and the line between Hindi and English news genre is getting thin with more and more English news channels introducing Hindi only shows.
First, it was Arnab Goswami's Republic TV that tried to expand the English news viewership to Hindi-speaking audience with mix of Hindi and English languages in its shows. After two days of the launch of Republic, Times Nowâs 'Morning Newshour' show turned Hindi. And now CNN-News18has introduced a Hindi news show in its evening prime time.
The first of CNN-News18âs two news shows launched as part of a rejig of the evening prime time is âBottom Lineâ in Hindi atÂ 6.30 pmÂ anchored byÂ Kishore Ajwani.The second show is âThe Big DebateâÂ atÂ 7 pmÂ anchored byÂ its Deputy Executive Editor Sanket Upadhyay.
CNN-News18 said that the rejig was in line with its commitment to push the envelope to bring differentiated content and formats for its viewers.Â âBottom LineÂ is a show in the language of every day conversation and features stories that are of direct relevance and interest to viewers with a unique presentation style.Â The Big DebateÂ is a high-octane debate-based show with focus on issues that attract strong views,â the channel said in a press statement.
In addition to these, the channel has also re-slotted some of its existing shows.Â India 360Â anchored byÂ Arunoday MukharjiÂ will now air atÂ 7.30 pm.Â Face-OffÂ TonightÂ anchored byÂ Deputy Executive Editor Zakka JacobÂ will be telecast atÂ 8 pm.Â ViewpointÂ anchored byÂ Executive Editor Bhupendra ChaubeyÂ will air atÂ 9 pm.Â Epicentre At 7Â has been converted into two shows with two different names and moved to theÂ 10 pmÂ slot. While theÂ 10 pmÂ show titledÂ NewsÂ EpicentreÂ is anchored byÂ Political Editor Marya Shakil,Â theÂ 10.30 pmÂ show titledÂ Epicentre PlusÂ is hosted byÂ Senior Editor Shreya Dhoundial.
âThe objective is to provide fresh energy and momentum to the channelâs programming with insightful commentary, engaging insights and spirited debates,â the channel said. âBuilding on the channelâs ideology of âOn Your Sideâ, the shows not only incorporate viewersâ views but also focus on the discourse that affects them the most. With an innovative approach toÂ newsÂ telling and greater audience engagement, the shows set the bar in terms of substantive debates and discussions, which form the mainstay of prime timeÂ newsÂ television.â
Talking about the refreshed content,Â Radhakrishnan Nair, Managing Editor,Â CNN-News18,Â said, âWe have always taken the lead in setting new benchmarks in the industry. While we continue to raise quality ofÂ newsÂ when it comes to debates and in-studio discussions, we would be focusing more on issues and inspirational stories that are closer to the viewersâ hearts as we believe they have the largest stake in theÂ newsÂ media.â