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BookMyShow’s animated digital take on Padman

The digital film is the hilarious take on how the movie’s release got postponed and is in complete sync with the conversations around Padman

Click on the Image to watch the Video.

Online ticket booking portal BookMyShow has come up with a digital animated film that centres round the recently released Akshay Kumar starrer Padman and the delay in the release date of the movie.

The ad, which is fresh, coming of age and entertaining, and topped with a dash of subtle humour, is in complete sync with the conversations around the movie.

The animated digital ad film didn’t fail to entertain Akshay Kumar the Pad Man himself with the hilarious take on how the movie’s release got postponed. Akshay Kumar, after watching the animated digital film, went on to share the video on his twitter handle.

Akshay Kumar said, “Having been in the movies business for decades, BookMyShow truly understands both movies as well as the movie-going audience. Their latest animated digital film on Padman is absolutely on point, entertaining and extremely relatable.”

Marzdi Kalianiwala

Marzdi Kalianiwala, VP, Marketing and Business Intelligence, BookMyShow, said, “We are excited to present our latest digital film around Padman. In complete sync with the conversations around the movie, we have come up with an extremely fresh, coming of age and entertaining film topped with a dash of subtle humour. We truly hope the audiences will enjoy it.”

Russell Barrett

Russell Barrett, Chief Creative Officer and Managing Partner, BBH, said, “After the success of BookMyShow’s digital film for Padmaavat, we were tasked with coming up with a creative, modern way of building intrigue for Padman. When the film’s release date was delayed, we realised it was another unique opportunity to own. Quick, sharp and fun writing and animation tells the story and builds intrigue around Padman, while promoting BookMyShow, as the place to get your tickets."

The Animated Film Padman:

 Client: BookMyShow

Agency: BBH India

Chief Creative Officer and Managing Partner: Russell Barrett

CEO and Managing Partner:  Subhash Kamath

Head of Strategy and Managing Partner:  Sanjay Sharma

Creative Director:  Sapna Ahluwalia, Yohan Daver

Copywriter: Yohan Daver, Shreyans Gupta

Art Director: Sapna Ahluwalia

Illustrator: Shirin Kekre

Animator: Karl Gonsalves

Head of Production: Khvafar Vakharia

Executive Producer: Rahul Prakash

Business Head: Anish Kotian

Business Partner: Rachit Koradia

Strategy Director: Yudhishthir Agrawal

Strategist: Pranoy Kanojia

Production

Post Production: Pulkit Sankhala, Mothership Productions

Music: Aniket Mangrulkar

Sound Engineer: Amith Gupta

Info@BestMediaInfo.com

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