Bloomberg Quint, in partnership with Penguin Random House India, has launched an exclusive six-part show titled Tales of Trade, edited by management guru Gurcharan Das.
Based on a book series by leading academicians and scholars, Tales of Trade has the authors delve into some of the most fascinating stories in the history of Indian business with an episode every week, starting February 24 with Bibek Debroy.
Through the series, Bloomberg Quint introduces its audience to the startling and delightful ways in which these historical events are relevant to modern-day institutions and has an impact on the practice of doing business in the country today.
The Indian way of doing business – with all its infinite cultural, regional, and linguistic variations – is the product of a rich legacy full of adventure, risk and romance, tempered by Indian principles and values. The series’ six episodes provide an immersive, in-depth snapshot of India’s business history with an engaging narrative.
The episodes cover the Indian Railways, the East India Company, Managing Agencies, Mumbai’s 19th century merchants, the Marwari community and the interplay of dharma and business in medieval India. Das is joined by Bibek Debroy, Tirthankar Roy, Omkar Goswami, Lakshmi Subramanian, Thomas Timberg and Donald Davis in his explorations of the rich and complex tapestry of India’s economic history.
Das said, “Tales of Trade is a six-part documentary series based on Penguin’s 'Story of Indian Business’ conceived, edited and curated at my end. It is an exciting tale of adventures in the bazaar and the romance on the high seas beginning from ancient times of trade with the Roman world to today’s most successful business communities. The series takes you on exciting journey through conversations with scholars who reveal forgotten fables and rediscovered texts.”
He added, “With a 5,000-mile coastline, the tales cover ancient Tamils who carried Indian culture to greater Asia; the caravans of 20,000 camels on the Silk Route who crossed the Hindu Kush mountains to trade with Central Asia and Russia; of risk-taking Marwaris who spread across India in the 19th century with the coming of the railways; of the trailblazing merchants who shaped modern Mumbai; of Gujarati merchants from Kachch who traded along the golden triangle of Mandavi, Muscat and Zanzibar; and of course, the story of the world’s first and most powerful corporation the East India Company.”
Preeti Chaturvedi, AVP, Marketing and Publicity, Penguin Random House India, said, “We are constantly looking for ways to make our books more discoverable and accessible to a wider readership. Tales of Trade is a series we are really proud of and we are confident that the partnership with Bloomberg Quint will help a relevant audience engage with the stories in an exciting format.”
Media contact:
Kirti Sethi
kirti.sethi@value360india.com
Info@BestMediaInfo.com
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