Bharti Airtel and Hotstar have announced a strategic partnership to bring Hotstarâ€™s digital content to Airtel customers through Airtel TV, the video-on-demand OTT platform of Airtel India. This will further expand Airtel TV appâ€™s range of offerings and expand the footprint for Hotstarâ€™s content across Airtelâ€™s mobile customer base. This also gives Airtel an access to the live sporting events that Hotstar has rights for.
With the new partnership, Airtel TV now has access to a huge digital content portfolio, with 350 plus live TV channels and close to 10,000 movies and shows from India and abroad. Airtel has forged partnerships with all leading broadcasters and production houses to bring their content on a single platform and offer a compelling experience to customers.
Sameer Batra, CEO, Wynk, said, â€śWe are delighted to have Hotstar on board as a long-term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TVâ€™s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.â€ť
Ajit Mohan, CEO, Hotstar, added, â€śAirtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership.â€ť
Hotstarâ€™s rich content library comprising over 100,000 hours of content, in nine languages comprising live sports and content from Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This includes shows from 22 channels and over 3,000 hit movies and shows.
All content on Airtel TV app is free for Airtel prepaid and postpaid customers on a promotional basis till June 2018. To get started, customers can download the latest version of the Airtel TV app.
The Hotstar catalogue available to Airtel TV users includes shows from channels across multiple genres, popular movies and shows in Hindi and regional languages like Kannada, Malayalam, Marathi, Tamil and Telugu. In addition, customers get access to an exciting library of sports content and Live matches.