Absolut has launched the first-ever Absolut Art Bar in India. The brand has collaborated with Reshmi Dey, a renowned name in the art fraternity who has created a unique installation for the art bar that popped up at her studio Glass Sutra. Deyâ€™s work takes inspiration from the aesthetics of glass art, delivering a unique experience.
The collaboration aims at embracing riveting art pieces and installations along with acknowledging â€śthe processâ€ť of its creation. The concept wants to seed a sense of awareness and appreciation towards glass art through exciting experiential programmes.
Dey said, â€śThe concept of Art Bar being introduced by Absolut has given language to my art. It is a platform that will help me engage and communicate the exclusivity of my label and glass art to the world. Absolut has helped me go beyond the walls of my studio.â€ť
Over the years, Absolut has built a strong association with art and creativity by demonstrating global heritage and commencing local initiatives. Through the Art Bar collaboration, Absolut continues to drive awareness and create a clear bridge between creativity and Absolut.
Absolutâ€™s iconic visual imagery has long been a part of the contemporary Indian culture and has helped in establishing a connect with the urban creative millennials. The brand partnered with the India Art Summit in 2011, and since then it has been using imagery and sounds to explore a different artistic expression,