Zee Telugu, a Telugu general entertainment channel from ZEEL, has announced the launch of its woman-centric reality show, Maharani. Hosted by the actress Lakshmi Manchu, Maharani is set to go on air starting January 13, 2018 at 9.30 pm.
The show will feature ten female celebrities who have been rulers of their own destiny, ones who have taken steps in their lives and overcome hurdles as true leaders. Every episode will have tasks and activities that will involve these women picking up challenges and will showcase how their smaller decisions and steps during the task will contribute to the bigger purpose at the end of the show. These tasks will be a mixed bag including culture, tradition, lifestyle, entertainment and some fun activities among others. The concept of the show which directly resonates with the brand philosophy of Zee Telugu will show a unique and different side of each of the contestants on the show.
Hariteja, Kathi Karthika, Neha Choudhry, Navya Rao, Rohini, Sunanda, Vishnu Priya, Madhu Priya, Gayathri Gupta and host Mangli are the contestants on the show and it will be a treat to watch them as they buckle up to win the title of Maharani. An elimination process will take place week-on-week based on performance of the contestants, in order to reveal the pair who will become the grand title winner of Maharani.
With the new brand proposition, Aarambham Okka Aduguthone, Zee Telugu aims to inspire and impact viewers to take a small step that could make a big difference in their lives. The launch of Maharani echoes this new positioning where these young girls will be encouraged to take a small step towards a big transformation in their lives.