Republic World has announced appointment of Varun Mohan as the Head of Digital Revenue, while Rumit Anand has been elevated as the Head of Product. The two new executives will form a part of the senior team.
As a sales professional with over 12 years of experience in business development and brand
solutions, Mohan will oversee the strategy for monetisation of all Republicâs digital assets.
Previously, he was at Appier Inc where he was heading India business, and in his 12-year career, he has also handled sales for brands like Vserv, Economist Online, Microsoft Advertising and Naukri.com.
Mohan said, âOver 90 per cent of the digitals spends goes into media and there are immense opportunities to innovate and create solutions for advertisers. In my new role, I would be utilising my learnings from the past, to help not just in reaching the relevant consumer, but also to create meaningful interactions with advertisers.â
Anand has been elevated to Head of Product, following the successful launch of the website and app on iOS and android platforms. Anand brings 12 years of experience traversing digital marketing, audience and product development.
He has had stints with pioneering digital startups in the past including live video platform #fame,
creative crowdsourcing marketplace Reliance talent house and now with Republic TV.
On his extended role, Anand said, âWorking at Republicworld has been an incredible experience. We have highly talented and innovative content and technology teams with a culture of constantly pushing the boundaries of whatâs possible.â
Vikas Khanchandani, CEO, Republic TV, said, âWe have seen tremendous traction for our content across digital platforms and our video consumption is touching our broadcast numbers bringing in young and unique audiences across the country. We look forward to ramping up our digital offerings and monetisation with Anand and Mohan at the helm led by our COO of Republic World, Jay Chauhan. Anand will focus on delivering new and unique consumer experiences backed by data science and build features that improve and grow users and user engagement. Mohan and his team will work on building strategic partnerships and monetizing the large Republic community across all digital platforms.â