Danone has roped in the captain of U-19 Indian cricket team Prithvi Shaw as the brand ambassador for its popular protein brand, Protinex. Shaw will be the face of Protinex for the next five years and would feature in key brand campaigns and initiatives.
With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to spread the message of protein across age groups with the influence of Shaw Shaw.
Himanshu Bakshi, Director, Marketing, Danone India, said, âAs thought-leaders, we at Protinex always aspire to think ahead of the curve, whether itâs the potential of protein or next cricketing sensation. Shaw is a young sportsman who resonates well with the brandâs promise and his association will support the brand drive the message of protein rich diet for active lifestyle and good health. We wish him a wonderful World Cup and a promising future.â
Currently, as the captain of the India U-19, he is in New Zealand leading the boys in blue for the ICC U-19 World Cup. 18-year-old Mumbai boy, Shaw, first caught attention in 2013 when he scored 546 off 330 balls in Harris Shield Match. There has been no looking back since. Shaw has added several feathers to his hat, including, the youngest to score a century in Duleep Trophy, scored a century in his Ranji debut and four first class centuries in just five matches.
âProtinex has been part of our household since my childhood, even before I can remember. Protein is important for the right growth and maintaining active lifestyle. In fact, itâs not just important for sportsmen like me but for everyone across walks of life. I would like to thank Protinex for giving me this unique opportunity to contribute to the protein message in Indiaâ said Shaw.