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McCann Worldgroup is 2018 Effie India Agency of the Year

Paytm named Effie client of the Year

McCann Worldgroup - 2018 Effie India Agency of the Year

At the 17th edition of Effie Awards, McCann Worldgroup India won the Effie India Agency of the Year award, while Paytm was named the Effie Client of the Year. The Effie 2018 Awards were presented at Taj Lands End in Mumbai.

The coveted Grand Effie was won by Ogilvy & Mather Group, India.

Mullen Lowe Lintas Group, the winner of Agency of the Year title for last two editions in 2015 and 2016, did not participate this year. 2014 Agency of the Year was Ogilvy & Mather while Lowe Lintas had won the title in 2013. Prior to that, Ogilvy & Mather held the top hounour in 2010, 2011 and 2012.

On winning Agency of the Year, Prasoon Joshi, CEO and CCO of McCann Worldgroup India, Chairman of McCann Asia Pacific, said, “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effies. These awards are a culmination of the strong strategic work that we have been doing for our clients across all our offices in Delhi, Mumbai and Bangalore."

"Effectiveness comes out of a culture of belief in strategic excellence & creativity driven by strong consumer insights that drives MWG India. I must give credit to our Chief Strategy Officer Jitender Dabas and all our strategic planners along with our creative minds who drove this culture of excellence together, alongwith our Global Chief of strategy- Suzanne Powers, across McCann’s global footprint. McCann India had a momentous year in 2017, with a stellar creative performance and now Agency of the year at the Effectiveness Awards is a wonderful milestone," added Joshi.

Dabas said, “We have been among the top-3 Effie Agency for sometime now and I am glad that we have reached the top now. What is heartening is the breadth of clients as well the breadth of categories where our work is making the difference in the market. Consistent focus on helping brands solve problems in consumers’ lives and driving behaviour change are two simple principles that help us drive effective creative work. Our investments into big consumer truth studies and planning tools help us deliver market winning work.”

Vikram Sakhuja, President of The Advertising Club  and Chairperson, Effies, said, “With the bar raised higher year on year, winning an Effie has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”

Speaking about the ethos of the awards he further added, “The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an Effie we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”

Elaborating further on the entries Mitrajit Bhattacharya, Co-Chairperson, Effies, said, “The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognizes great ideas and superior execution. Effies 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are  ahead of the curve on innovation and engagement.”

 

EFFIE INDIA 2018 AGENCY OF THE YEAR

                 

SR. NO.

NAME OF THE ENTRANT

GRAND EFFIE (12Pts)          {No.of Metals}

GOLD (8Pts)
{No.of Metals}

SILVER (6Pts)
{ No.of Metals}

BRONZE (4Pts)
{ No.of Metals}

FINALIST (2Pts)

PRIMARY2 / CONTRIBUTING AGENCY   {Actual Points}

TOTAL POINTS

1

McCann Worldgroup India

0

5

16

12

27

0

238

2

Ogilvy & Mather Group, India

1

4

8

12

18

1

177

3

J. Walter Thompson

0

1

3

2

5

6

50

4

DDB Mudra Group

0

0

3

2

11

0

48

5

Hindustan Unilever Limited

0

2

0

1

1

0

22

6

Medulla Communications Pvt. Ltd.

0

1

1

1

0

0

18

7

TBWA \ India

0

0

1

1

3

0

16

8

Red Fuse Communications

0

0

1

2

0

0

14

9

Cheil India

0

0

1

0

3

0

12

10

BBDO India Pvt. Ltd.

0

0

0

0

6

0

12

11

Famous Innovations

0

0

1

0

2

0

10

12

ADK Fortune Communications Pvt. Ltd.

0

0

1

1

0

0

10

13

Hotstar - In House Creative Communications

0

0

1

1

0

0

10

14

Contract Advertising (India) Pvt. Ltd.

0

0

0

1

2

0

8

15

Mindshare

0

0

0

0

2

4

8

16

Publicis Communications Pvt. Ltd.

0

0

1

0

0

0

6

17

Titan Company Ltd.

0

0

1

0

0

0

6

18

Rediffusion Dentsu Young & Rubicam Pvt. Ltd.

0

0

0

1

1

0

6

19

The 120 Media Collective

0

0

0

1

1

0

6

20

Grey Worldwide India Pvt. Ltd.

0

0

0

0

3

0

6

21

Mirum Digital Pvt. Limited

0

0

0

1

0

1

5

22

Happy mcgarrybowen

0

0

0

1

0

0

4

23

The Leo Group India

0

0

0

0

2

0

4

24

Havas Worldwide India Pvt. Ltd.

0

0

0

0

2

0

4

25

Geometry Global Encompass

0

0

0

0

2

0

4

26

Sideways Consulting LLP

0

0

0

0

1

0

2

27

Star India

0

0

0

0

1

0

2

28

Mullen Lintas, India

0

0

0

0

1

0

2

29

22feet Tribal Worldwide Private Limited

0

0

0

0

1

0

2

30

FCB India

0

0

0

0

1

0

2

31

FCB Interface

0

0

0

0

1

0

2

32

FCB Ulka Advertising Private Limited

0

0

0

0

1

0

2

33

Axis Bank Ltd.

0

0

0

0

1

0

2

34

Dentsu Webchutney

0

0

0

0

1

0

2

 

TOTAL

1

13

39

40

100

 

 

 

EFFIE  INDIA 2018 CLIENT OF THE YEAR

               

SR. NO

NAME OF THE CLIENT

GRAND EFFIE (12Pts)
{No.of Metals}

GOLD (8Pts)
{No.of Metals}

SILVER (6Pts)
{No.of Metals}

BRONZE (4Pts)
{No.of Metals}

FINALIST (2Pts)

TOTAL POINTS

1

One97 Communication Limited

0

3

2

3

5

58

2

Hindustan Unilever Limited

0

2

3

1

5

48

3

Reckitt Benckiser India

0

1

2

0

10

40

4

Star India Pvt. Ltd.

1

0

2

2

1

34

5

ITC Limited

0

0

2

3

4

32

6

Vodafone India Limited

0

0

2

3

1

26

7

Narayana Health

0

1

2

1

0

24

8

Marico Limited

0

0

2

2

2

24

9

Amazon Seller Services Pvt. Ltd.

0

1

0

1

5

22

10

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

0

0

2

1

2

20

11

Indian Association of Palliative Care (IAPC)

0

1

1

1

0

18

12

Maharashtra Dyslexia Association

0

0

2

1

1

18

 

EFFIE 2018 RESULTS

           

1.  CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

HARPIC

Toilet - Ek Shame Katha

Reckitt Benckiser India

GOLD

2

McCann Worldgroup India

Harpic

India's Newest Status Symbol

Reckitt Benckiser India

SILVER

3

DDB Mudra Group

STAYFREE

IT'S JUST MY PERIOD

Johnson & Johnson Limited

SILVER

4

Ogilvy & Mather Group, India

SAVLON

Adding health to hands

ITC Limited

BRONZE

5

DDB Mudra Group

LIVON SERUM

HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN'

Marico Limited

BRONZE

6

McCann Worldgroup India

Parachute Advansed Body Lotion

#ConfidentInMySkin

Marico Limited

FINALIST

7

McCann Worldgroup India

Parachute Advansed Hot Oil

#MagicOfWarmth

Marico Limited

FINALIST

8

McCann Worldgroup India
Contributing Agency 1 - Impact Communications

DETTOL

MAKING THE INVISIBLE VISIBLE

Reckitt Benckiser India

FINALIST

9

McCann Worldgroup India
Contributing Agency 1 - Impact Communications
Contributing Agency 2 - Interactive Avenues

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

Reckitt Benckiser India

FINALIST

           

2.  CONSUMER PRODUCTS - BEVERAGES & DRINKS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

DDB Mudra Group
Contributing Agency 1 - MINDSHARE

Lipton

How we gained share by losing belly fat

Hindustan Unilever Limited

SILVER

2

McCann Worldgroup India

NESTLE INDIA

Creating a coffee loving generation in a tea-drinking country

Nestle India Ltd.

BRONZE

3

Ogilvy & Mather Group, India

Sprite

Sprite talking bottle

Coca-Cola India Pvt. Ltd.

FINALIST

4

BBDO India Pvt. Ltd.

Mirinda

#ReleaseThePressure

PepsiCo India Holdings Pvt. Ltd.

FINALIST

5

Grey Worldwide India Pvt. Ltd

B Natural

No Pulp Fiction

ITC Foods Ltd.

FINALIST

           

3.  CONSUMER PRODUCTS - CONFECTIONARY & FOOD

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Ogilvy & Mather Group, India

Pizza Hut

Dominos Loves Pizza Hut!

Yum Restaurants Marketing Pvt. Ltd.

GOLD

2

Ogilvy & Mather Group, India

Chupa Chups

Chupa Chups - Take fun seriously

Perfetti Van Melle India Pvt. Ltd.

GOLD

3

McCann Worldgroup India

Saffola Masala Oats

Breakup with Junk

Marico Limited

SILVER

4

Ogilvy & Mather Group, India

Bingo! Potato Chips

Return of The Real

ITC Foods Ltd.

SILVER

5

McCann Worldgroup India

Saffola

Stand up for your heart

Marico Limited

BRONZE

           

4. CONSUMER PRODUCTS - OTHERS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Hindustan Unilever Limited

Surf Excel

Neki Ek Ibadat

Hindustan Unilever Limited

GOLD

2

J. Walter Thompson
Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.

Goodknight

Getting Moms to love Outdoors

Godrej Consumer Products Ltd.

SILVER

3

ADK Fortune Communications Pvt. Ltd.

Ghadi Detergent

#SaareMaelDhoDaalo

RSPL Ltd.

SILVER

4

McCann Worldgroup India

Odomos

The 'Uniform' Approach to Behavior Change

Dabur India Limited

BRONZE

5

Hindustan Unilever Limited

SURF EXCEL

"PoRubPo"

Hindustan Unilever Limited

BRONZE

6

DDB Mudra Group

PAN BAHAR

James Bond gets Pan Bahar to be the talk of town

ASHOK & CO. PAN BAHAR LTD.

FINALIST

7

Geometry Global Encompass

Multi Brand Campaign

KKD - Khushiyon Ki Doli (Palanquin of Happiness)

Hindustan Unilever Limited

FINALIST

8

Hindustan Unilever Limited

Active Wheel

Reinventiing Wheel

Hindustan Unilever Limited

FINALIST

           

5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

TBWA \ India

Datsun redi-GO

Datsun redi-GO - India's First Car Election Campaign.

Nissan Motor India Pvt. Limited

SILVER

2

Rediffusion Dentsu Young & Rubicam Pvt. Ltd.

TATA XENON YODHA

THE WARRIOR TRUCK

TATA Motors Limited

BRONZE

3

Contract Advertising (India) Pvt. Ltd.

Droom.in

How Technology Beat Humans!

Droom Technology Pvt. Ltd.

BRONZE

4

Ogilvy & Mather Group, India

CEAT

CEAT IT HELPS - PUTTING SAFETY FIRST

Ceat Limited

BRONZE

5

FCB Ulka Advertising Private Limited

Tata Hexa

How a mass car brand successfully launched a premium SUV?

Tata Motors Ltd. (Passenger Car Unit)

FINALIST

6

Ogilvy & Mather Group, India

Bajaj Dominar

Haathi Mat Paalo (Don't buy a white elephant)

Bajaj Auto Limited

FINALIST

7

22feet Tribal Worldwide Private Limited

TVS SCOOTY ZEST

HIMALAYAN HIGHS

TVS Motor Company

FINALIST

8

Mullen Lintas, India

Bajaj Avenger

The Liberation World

Bajaj Auto Limited

FINALIST

           

6.  CONSUMER DURABLES  - ELECTRONIC GOODS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Cheil India

Samsung India

Samsung Galaxy A9 Pro Bold Shorties

Samsung India Electronics Pvt. Ltd.

SILVER

2

Grey Worldwide India Pvt. Ltd.
Contributing Agency 1 - Krayon
Contributing Agency 2 - NEODESYNZ
Contributing Agency 3 - RW Promotions
Contributing Agency 4 - GoZoop

Dell

Foundation For a Better Tomorrow

Dell International Services Pvt. Ltd.

FINALIST

3

FCB Interface

Blue Star

How a decimal stopped remote fights in the bedroom

Blue Star India Ltd.

FINALIST

           

7.  CONSUMER DURABLES - OTHERS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Titan Company Ltd.

Sonata ACT

Manzil Pe Nazar

Titan Company Ltd

SILVER

2

McCann Worldgroup India

Royale Play

How Royale Play found a new canvas to play on

Asian Paints Ltd.

BRONZE

3

McCann Worldgroup India

A.O. Smith

A.O. Smith Selling a water purifier without selling purity

A.O.Smith

BRONZE

4

Rediffusion Dentsu Young & Rubicam Pvt. Ltd.
Contributing Agency 1 - The Social Street

EXIDE

THE BATTERY THAT CARES

Exide Industries Pvt. Ltd.

FINALIST

5

Contract Advertising (India) Pvt. Ltd.

Orient Electric

Wake India up to FND (Fan Noise Discomfort)

Orient Electric (A Division of Orient Paper & Industry Ltd.)

FINALIST

6

Contract Advertising (India) Pvt. Ltd.

Orient Electric

TUBELIGHTS ARE NOT A BRIGHT IDEA.

Orient Electric (A Division of Orient Paper & Industry Ltd.)

FINALIST

           

8.  SERVICES - TELECOM & RELATED PRODUCTS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Ogilvy & Mather Group, India

Vodafone India

Free vs. Quality - India's most beloved couple Asha-Bala settle the debate.

Vodafone India Limited

SILVER

2

J. Walter Thompson

Airtel

Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts

Bharti Airtel Limited

FINALIST

           

9. SERVICES - FINANCIAL SERVICES

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

Paytm

Helping India conquer Note-Bandi

One97 Communication Limited

GOLD

2

McCann Worldgroup India

IDFC Bank - Bharat Banking

Bank in a box

IDFC

SILVER

3

McCann Worldgroup India

Paytm

India's first digital candy

One97 Communication Limited

BRONZE

4

Ogilvy & Mather Group, India

Max Life Insurance

Empower Protect

Max Life Insurance Company Limited

BRONZE

5

McCann Worldgroup India

Paytm

Increasing the emotional worth of a mobile transaction

One97 Communication Limited

FINALIST

6

J. Walter Thompson
Contributing Agency 1 - Mirum Digital Pvt. Limited

Association of Mutual Funds in India (AMFI)

Mutual Funds Sahi Hai

Association of Mutual Funds in India

FINALIST

7

McCann Worldgroup India

IDFC Bank

Banking Nibhao

IDFC

FINALIST

8

Axis Bank Ltd.

Axis Bank

Home Loans with 12 EMIs Off

Axis Bank Limited

FINALIST

9

BBDO India Pvt. Ltd.

Visa India

#KindnessIsCashless

Visa Consolidated Support Services India Pvt Ltd

FINALIST

           

10.  SERVICES - MEDIA & ENTERTAINMENT

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Hotstar - In House Creative Communications

Hotstar

Torrents Morghulis

Star India Pvt. Ltd.

 BRONZE

2

DDB Mudra Group
Contributing Agecny 1 - Tonic Media Digital Pvt. Ltd.
Contributing Agecny 2 - CMGRP (INDIA) PVT. LTD.

SONY MAX

10 Saal Aapke Naam - An ode to the diverse fans of IPL

Sony Pictures Networks India Pvt. Ltd.

FINALIST

           

11.  SERVICES - OTHERS

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Ogilvy & Mather Group, India

Department of Tourism Government of Rajasthan

(Jaane Kya Dikh Jaye) You haven't seen it all.

Department of Tourism, Government of Rajasthan

GOLD

2

McCann Worldgroup India

Bill & Melinda Gates Foundation

Aadat ki Tarakki

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

SILVER

3

Publicis Communications Pvt. Ltd.

Make My Trip

MakeMyTrip International

MakeMyTrip.com

SILVER

4

J. Walter Thompson
Contributing Agecny 1 - Dyuti - Independent Producer

Nestaway.com

Homes That Don't Discriminate

Nestaway Technologies Private Limited

SILVER

5

J. Walter Thompson

J&K Tourism

J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir

J&K Tourism

BRONZE

6

McCann Worldgroup India

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

FINALIST

           

12.  CORPORATE ADVERTISING / REPUTATION

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

Paytm

India's Biggest Crash Course in Financial Literacy

One97 Communication Limited

GOLD

2

Ogilvy & Mather Group, India

Vodafone India

100 million strong movement to bring people closer #lookup

Vodafone India Limited

SILVER

3

McCann Worldgroup India

REEBOK

CELEBRATING 'FIGHTNESS'

Reebok India Ltd.

SILVER

4

McCann Worldgroup India

Dainik Jagran

INDIA'S LARGEST COMPETITIVE EXAM

Jagran Prakashan Ltd.

FINALIST

5

DDB Mudra Group

State Bank Of India

The Language of Hope

State Bank of India

FINALIST

6

Mindshare

Hindustan Unilever

The See Through Toilet

Hindustan Unilever Limited

FINALIST

7

DDB Mudra Group

INORBIT MALLS (I) PVT. LTD.

HOME RUN - NOT HOME BOUND

Inorbit Malls (I) Pvt. Ltd.

FINALIST

           

13. RETAIL

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

DDB Mudra Group
Contributing Agency 1 - L&K Saatchi & Saatchi

BIG BAZAAR

GRAHPRAVESH (Inaugurating Home)

Future Retail Limited

SILVER

2

McCann Worldgroup India

Paytm

PayTM Gold: India's Digital Tijori

One97 Communication Limited

BRONZE

3

Ogilvy & Mather Group, India

Amazon.in

The Unexpected Gift

Amazon Seller Services Pvt. Ltd.

BRONZE

4

Ogilvy & Mather Group, India

Amazon.in

Lets Prepare For Diwali Together

Amazon Seller Services Pvt. Ltd.

FINALIST

5

BBDO India Pvt. LTd.

eBay India

#ThingsDontJudge

EBAY India Pvt. Ltd.

FINALIST

6

DDB Mudra Group
Contributing Agency 1 - Digital L&K Saatchi & Saatchi

Big Bazaar

India's first & only nationwide GST Demo

Future Retail Limited

FINALIST

           

14.  HEALTHCARE

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

Narayana Health

Opening the door for breast self-examination in rural India

Narayana Health

GOLD

2

Medulla Communications Pvt. Ltd.
Contributing Agency 1 - A Nineteen Film Pvt Ltd

Indian Association of Palliative Care

Last Laugh

Indian Association of Palliative Care (IAPC)

GOLD

3

McCann Worldgroup India

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

The Live Love Laugh Foundation

SILVER

4

McCann Worldgroup India

Maharashtra Dyslexia Association

Dancing Letters

Maharashtra Dyslexia Association

SILVER

5

Ogilvy & Mather Group, India

Nicotex

Friends

Cipla Limited

BRONZE

6

Red Fuse Communications

Colgate

Pocket Dentist

Colgate Palmolive India Ltd.

BRONZE

7

ADK Fortune Communications Pvt. Ltd.

Prega News

#YourSecondHome

Mankind Pharma Limited

BRONZE

8

DDB Mudra Group

HealthifyMe

Making New Year Health Resolutions, Work Out

HealthifyMe Wellness Products and Services Private Limited

BRONZE

           

15.  B2B

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

Paytm

A STICKER THAT BROUGHT HOPE

One97 Communication Limited

SILVER

2

Happy mcgarrybowen

Tally Solutions

Tally hai toh tayyar hain

Tally Solutions Private Limited

BRONZE

3

Ogilvy & Mather Group, India

IBM

30 day developer challenge

IBM India Pvt. Ltd.

FINALIST

4

McCann Worldgroup India

Paytm

How Paytm won over the Kirana store Uncle

One97 Communication Limited

FINALIST

           

16. INTERACTIVE MARKETING

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

Paytm

PayTM Gold: India's Digital Tijori

One97 Communication Limited

SILVER

2

Red Fuse Communications

Colgate

Pocket Dentist

Colgate Palmolive India Ltd.

SILVER

3

Mirum Digital Pvt. Limited
Primary Agency 2 -  JWT

Association of Mutual Funds in India (AMFI)

Mutual Funds Sahi Hai

Association of Mutual Funds in India

BRONZE

4

The 120 Media Collective

Tata Motors, TAMO Racemo

A car that took the internet for a ride!

TATA Motors Limited

BRONZE

5

Ogilvy & Mather Group, India

Vodafone India

Farmer BnB - The world's first rural BnB to enhance livelihoods

Vodafone India Limited

BRONZE

6

DDB Mudra Group
Contributing Agency 1 - Toast Events Pvt. Ltd.

PUMA

Women, Do You

PUMA Sports India Pvt. Ltd.

FINALIST

7

Havas Worldwide India Pvt. Ltd.

Durex

"Durex gets into denims" - gets India and the world talking about sex

Reckitt Benckiser India

FINALIST

8

BBDO India Pvt. Ltd.

eBay India

#ThingsDontJudge

EBAY India Pvt. Ltd.

FINALIST

9

Sideways Consulting LLP
Contributing Agency 1 - Moe's Art
Contributing Agency 2 - Oktobuzz

Sita - Warrior of Mithila

Sita - Warrior of Mithila

Westland Publications Limited

FINALIST

10

BBDO India Pvt. Ltd.

Mirinda

#ReleaseThePressure

PepsiCo India Holdings Pvt. Ltd.

FINALIST

11

McCann Worldgroup India

PayTM

Marrying A Cultural Ritual Into A Digital Product

One97 Communication Limited

FINALIST

           

17.  SMALL TOWN & RURAL MARKETING

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

J. Walter Thompson

UNICEF

EVERY HALF COUNTS

United Nations Children's Fund (UNICEF) India

GOLD

2

McCann Worldgroup India

Dettol

DETTOL GERMBURSTERS

Reckitt Benckiser India

SILVER

3

McCann Worldgroup India

Bill and Melinda Gates Foundation

Aadat ki Tarakki

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

SILVER

4

McCann Worldgroup India

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

BRONZE

5

McCann Worldgroup India

Narayana Health

Opening the door for breast self-examination in rural India

Narayana Health

BRONZE

6

McCann Worldgroup India

HARPIC

Toilet - Ek Shame Katha

Reckitt Benckiser India

FINALIST

7

McCann Worldgroup India

HARPIC

India's newest Status symbol

Reckitt Benckiser India

FINALIST

8

McCann Worldgroup India

IDFC Bank - Bharat Banking

Bank in a box

IDFC

FINALIST

9

J. Walter Thompson

Apollo Krishak Gold

Man Over Machine

Apollo Tyres Limited

FINALIST

           

18.  REGIONAL

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

Aashirvaad

Moving the Bengali from articulation to action

ITC Foods Ltd.

SILVER

2

Ogilvy & Mather Group, India

HUL- Hamam

#GoSafeOutside

Hindustan Unilever Limited

SILVER

3

The Leo Group India
Contributing Agency 1 - Ogilvy & Mather Group, India

Amazon.in

Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi

Amazon Seller Services Pvt. Ltd.

FINALIST

4

FCB India

Horlicks

Hunger to grow

GlaxoSmithKline Consumer Healthcare Ltd.

FINALIST

5

Mindshare
Primary Agency 2 - JWT

Rin Advance Powder

Rin The Water Conservation Story

Hindustan Unilever Limited

FINALIST

6

Ogilvy & Mather Group, India

Amazon.in

The Unexpected Gift

Amazon Seller Services Pvt. Ltd.

FINALIST

7

Ogilvy & Mather Group, India

MTR

MAKING SAMBAR HOT IN THE TELUGU BELT

MTR Foods Pvt. Ltd.

FINALIST

8

J. Walter Thompson

Airtel

Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts

Bharti Airtel Limited

FINALIST

           

19.  DIRECT MARKETING

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Famous Innovations

Project Nanhi Kali

STORYBOOKS FIND A WAY

K C Mahindra Education Trust

SILVER

2

McCann Worldgroup India

Maharashtra Dyslexia Association

Dancing Letters

Maharashtra Dyslexia Association

SILVER

3

Red Fuse Communications

Colgate

Pocket Dentist

Colgate Palmolive India Ltd.

BRONZE

4

McCann Worldgroup India

Paytm

A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS

One97 Communication Limited

BRONZE

           

20.  EXPERIENTIAL MARKETING / BRAND EXPERIENCE

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

McCann Worldgroup India

PayTM

A STICKER THAT BROUGHT HOPE

One97 Communication Limited

GOLD

2

McCann Worldgroup India

Narayana Health

Opening the door for breast self-examination in rural India

Narayana Health

SILVER

3

Ogilvy & Mather Group, India

Star Plus

Wear Her Name, Nayi Soch

Star India Pvt. Ltd.

SILVER

4

Medulla Communications Pvt. Ltd.
Contributing Agency 1 - A Nineteen Films Pvt. Ltd.

Indian Association of Palliative Care

Last Laugh

Indian Association of Palliative Care (IAPC)

BRONZE

5

McCann Worldgroup India

Maharashtra Dyslexia Association

Dancing Letters

Maharashtra Dyslexia Association

BRONZE

6

McCann Worldgroup India

HARPIC

The Most Unpleasant Experience

Reckitt Benckiser India

FINALIST

7

McCann Worldgroup India

Paytm

Marrying A Cultural Ritual Into A Digital Product

One97 Communication Limited

FINALIST

8

McCann Worldgroup India

Paytm

India's first digital candy

One97 Communication Limited

FINALIST

9

Ogilvy & Mather Group, India

Vodafone India

100 million strong movement to bring people closer #lookup

Vodafone Business Services

FINALIST

10

Famous Innovations

Project Nanhi Kali

STORIES MAKE PEOPLE CARE

K C Mahindra Education Trust

FINALIST

11

McCann Worldgroup India

HealthCare atHOME

AN UNFORGETTABLE REMINDER FOR FORGETFULNESS

Health Care at Home India Pvt. Ltd.

FINALIST

12

McCann Worldgroup India

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

The Live Love Laugh Foundation

FINALIST

13

Cheil India

Samsung India

Samsung Galaxy A9 Pro Bold Shorties

Samsung India Electronics Pvt. Ltd.

FINALIST

14

Ogilvy & Mather Group, India

SAVLON

Adding fun to hygiene

ITC Limited

FINALIST

15

Ogilvy & Mather Group, India

CEAT tyres

CEAT IT HELPS - PUTTING SAFETY FIRST

Ceat Limited

FINALIST

16

DDB Mudra Group

Asian Paints

Untold stories of colour

Asian Paints Ltd.

FINALIST

17

DDB Mudra Group
Contributing Agency 1 - Digital L&K Saatchi & Saatchi

Big Bazaar

India's first & only nationwide GST Demo

Future Retail Limited

FINALIST

18

Geometry Global Encompass

Government of India (Client: I&B Ministry/ NFDC)

Making Of Developed India Fest (M.O.D.I. Fest)

National Film Development Corporation

FINALIST

19

Ogilvy & Mather Group, India

Godrej HIT

Why a nudge is better than a push: A case study by Godrej HIT

Godrej Consumer Products Ltd.

FINALIST

           

21.  EFFIE FOR GOOD

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

J. Walter Thompson

UNICEF

EVERY HALF COUNTS

United Nations Children's Fund (UNICEF) India

SILVER

2

McCann Worldgroup India

Narayana Health

Opening the door for breast self-examination in rural India

Narayana Health

SILVER

3

Medulla Communications Pvt. Ltd.
Contributing Agency 1 - A Nineteen Films Pvt. Ltd.

Indian Association of Palliative Care

Last Laugh

Indian Association of Palliative Care (IAPC)

SILVER

4

McCann Worldgroup India

Live Love Laugh

Live Love Laugh - Dobara Poocho

The Live Love Laugh Foundation

BRONZE

5

Ogilvy & Mather Group, India

Savlon

Adding fun to hygiene

ITC Limited

BRONZE

6

Ogilvy & Mather Group, India

Vodafone India

Farmer BnB - The world's first rural BnB to enhance livelihoods

Vodafone India Limited

BRONZE

7

McCann Worldgroup India

Maharashtra Dyslexia Association

Dancing Letters

Maharashtra Dyslexia Association

FINALIST

8

Famous Innovations

Nestle India Ltd.

SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION

Nestle India Ltd.

FINALIST

9

Grey Worldwide India Pvt. Ltd.

Indian Air Force

Daughters To The Defence

Indian Air Force

FINALIST

10

McCann Worldgroup India

World For All

World for All

World For All

FINALIST

11

Ogilvy & Mather Group, India

Godrej HIT

Why a nudge is better than a push: A case study by Godrej HIT

Godrej Consumer Products Ltd.

FINALIST

12

TBWA \ India

The Humsafar Trust

Combat people's anti-transgender hysteria in public toilets

The Humsafar Trust

FINALIST

13

Dentsu Webchutney

IndusInd Bank

THE OTHER MEN IN BLUE

IndusInd Bank

FINALIST

           

22.  DAVID V/S GOLIATH

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Hotstar - In House Creative Communications

Hotstar

Torrents Morghulis

Star India Pvt. Ltd.

SILVER

2

Ogilvy & Mather Group, India

SAVLON

Adding health to hands

ITC Limited

BRONZE

3

Ogilvy & Mather Group, India
Primary Agency 2 - Strategic Partners - Sideways Consulting

Wild Stone

How "Kunal" helped Wild Stone to move from the locker room to the living room

McNroe Consumer Products Pvt. Ltd.

FINALIST

4

Leo Burnett

Amazon Prime Video

India Ka Naya Primetime

Amazon Seller Services Pvt. Ltd.

FINALIST

5

DDB Mudra Group

Volkswagen

AN ATTITUDE WORTH RESPECTING

Volkswagen Groups Sales India Pvt. Ltd.

FINALIST

6

TBWA \ India

Airbnb India Private Limited

Getting Indians to #LiveThere

Airbnb India Private Limited

FINALIST

7

Star India

Star Gold Select

Star Gold Select Launch Campaign

Star India Pvt. Ltd.

FINALIST

           

23.  INTEGRATED ADVERTISING CAMPAIGN

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Ogilvy & Mather Group, India
Contributing Agency 1 - What’s your Problem Brand Solutions Pvt. Ltd.

Amazon.in

Inspiring India's New Dreamers

Amazon Seller Services Pvt. Ltd.

GOLD

2

McCann Worldgroup India

Saffola Masala Oats

Breakup with Junk

Marico Limited

SILVER

3

Ogilvy & Mather Group, India

Vodafone India

Free vs. Quality - India's most beloved couple Asha-Bala settle the debate

Vodafone India Limited

BRONZE

4

J. Walter Thompson
Contributing Agency 1 - Schbang Digital Solutions Pvt. Ltd.

Goodknight

Getting Moms to love Outdoors

Godrej Consumer Products Ltd.

BRONZE

5

Ogilvy & Mather Group, India

Star Plus

Nayi Soch

Star India Pvt. Ltd.

BRONZE

6

McCann Worldgroup India

DETTOL

HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX

Reckitt Benckiser India

FINALIST

7

J. Walter Thompson
Contributing Agency 1 - Mindshare

Rin

Boond Bachao, Brand Badhao

Hindustan Unilever Limited

FINALIST

8

Havas Worldwide India Pvt. Ltd.

Durex

How Durex's entry into the world of Denim was great for business

Reckitt Benckiser India

FINALIST

9

Ogilvy & Mather Group, India

CEAT Tyres

CEAT IT HELPS - PUTTING SAFETY FIRST

Ceat Limited

FINALIST

10

McCann Worldgroup India

HARPIC

Toilet - Ek Shame Katha

Reckitt Benckiser India

FINALIST

11

McCann Worldgroup India

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

The Live Love Laugh Foundation

FINALIST

12

TBWA \ India

Airbnb India Private Limited

Getting Indians to #LiveThere

Airbnb India Private Limited

FINALIST

13

Ogilvy & Mather Group, India

SAVLON

Adding health to hands

ITC Limited

FINALIST

14

DDB Mudra Group
Contributing Agency 1 - Tonic Media Digital Pvt. Ltd.
Contributing Agency 2 - CMGRP (INDIA) PVT. LTD.

Sony Max

10 Saal Aapke Naam - An ode to the diverse fans of IPL

Sony Pictures Networks India Pvt. Ltd.

FINALIST

15

BBDO India Pvt. Ltd.

Mirinda

#ReleaseThePressure

PepsiCo India Holdings Pvt. Ltd.

FINALIST

16

McCann Worldgroup India

Nescafe

Creating a coffee loving generation in a tea-drinking country

Nestle India Ltd.

FINALIST

17

Ogilvy & Mather Group, India
Contributing Agency 1 - February Communications Pvt Ltd

Amazon.in

The Large-Hearted festival

Amazon Seller Services Pvt. Ltd.

FINALIST

18

Ogilvy & Mather Group, India

Department of Tourism Government of Rajasthan

(Jaane Kya Dikh Jaye) You haven't seen it all.

Department of Tourism, Goverment of Rajasthan

FINALIST

19

McCann Worldgroup India

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)

FINALIST

20

McCann Worldgroup India
Contributing Agency 1 - Impact Communications
Contributing Agency 2 - Interactive Avenues

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

Reckitt Benckiser India

FINALIST

21

Cheil India

adidas

#FanTheFire

adidas India Marketing Pvt. Ltd.

FINALIST

22

McCann Worldgroup India

Aashirvaad

Moving the Bengali from articulation to action

ITC Foods Ltd.

FINALIST

23

Ogilvy & Mather Group, India

Chupa Chups

Chupa Chups - Take Fun Seriously

Perfetti Van Melle India Pvt. Ltd.

FINALIST

           

24.  BEST ONGOING CAMPAIGN

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

Hindustan Unilever Limited

Surf Excel

Giving The Fight Against Dirt A Karmic Perspective

Hindustan Unilever Limited

GOLD

2

Ogilvy & Mather Group, India

Brooke Bond Red Label

Swad Apnepan Ka (Taste of Togetherness)

Hindustan Unilever Limited

SILVER

3

Ogilvy & Mather Group, India

The Akanksha Foundation

The Joy Exchange

The Akanksha Foundation

SILVER

4

Ogilvy & Mather Group, India

Bournvita

Tayyari Jeet Ki

Mondelez India Foods Ltd.

SILVER

5

Ogilvy & Mather Group, India

Madhya Pradesh State Tourism Development Corporation

HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS.

Madhya Pradesh State Tourism Development Corporation Limited

BRONZE

           

25.  NEW PRODUCT OR SERVICE

           

Sr. No.

Name of Agency

Brand Name

Campaign Title

Client Name

AWARD

1

TBWA \ India

Airbnb India Private Limited

Getting Indians to #LiveThere

Airbnb India Private Limited

BRONZE

2

The 120 Media Collective

TATA Motors, TAMO Racemo

A car that took the internet for a ride!

Tata Motors Limited

FINALIST

3

Ogilvy & Mather Group, India

MTR

India ka Breakfast

MTR Foods Pvt. Ltd.

FINALIST

4

Cheil India

Samsung India

Samsung Pay: The Revolutionary Way to Pay

Samsung India Electronics Pvt. Ltd.

FINALIST

5

DDB Mudra Group

Ujjivan

BANKING THE UNBANKED

Ujjivan Small Finance Bank

FINALIST

           

GRAND EFFIE

SERVICES - MEDIA & ENTERTAINMENT

1

Ogilvy & Mather Group, India

Star Plus

Nayi Soch

Star India Pvt. Ltd.

 

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