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GEC Watch: Zee Anmol starts the year with a lead in U+R

As per BARC India data, Taarak Mehta Ka Ooltah Chashmah on Sab TV topped the list of the most watched shows in urban, though Zee TV’s Kundali Bhagya and Kumkum Bhagya kept their leadership positions in the combined markets

Zee Anmol opened on top in the first week of 2018 (Week 1, December 30-January 5) of BARC India data, as the channel ranked No. 1 in the combined U+R markets. In the urban markets, Colors continued on top, while Zee Anmol too continued its leadership in the rural markets.

As per BARC India data, Taarak Mehta Ka Ooltah Chashmah on Sab TV topped the list of the most watched shows in the urban data, though Zee TV’s Kundali Bhagya and Kumkum Bhagya kept their leadership positions in the combined markets.

Top channels in U+R markets

As per select BARC India data for Week 1 of 2018 (December 30-January 5) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol climbed back to the top in the combined U+R markets with 685.344 million (last week 682.234 million) Impressions. In turn, Star Bharat slipped to No. 2 with 678.228 million (last week 692.154 million) Impressions. Colors kept going at No. 3 position with 598.060 million (last week 600.546 million) Impressions. Zee TV regained the No. 4 position garnering 569.854 million (last week 591.855 million) Impressions. Sony Pal climbed up to reach the No. 5 spot with 557.297 million (last week 561.552 million) Impressions. Star Utsav slipped by two spots to stand at No. 6 garnering 546.867 million (last week 600.396 million) Impressions. Star Plus stayed at No. 7 with 545.437 million (last week 501.322 million) Impressions. Rishtey at No. 8 clocked 455.178 million (last week 465.438 million) Impressions. Sony Entertainment Television stayed at the No. 9 position with a gross viewership of 422.853 million (last week 420.804 million) Impressions. Sony SAB too remained at No. 10 with 379.657 million (last week 388.490 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s spin-off show Kundali Bhagyaand its original fiction Kumkum Bhagya grabbed the top two spots with 11.181 million (last week 12.232 million) and 10.554 million (last week 11.468 million) Impressions, respectively. Sony TV’s dance reality show Super Dancer Chapter 2 stood at No. 3 by clocking 10.042 million Impressions (last week 9.185 million). Zee Anmol’s Kumkum Bhagya was at No. 4 with 9.955 million Impressions, followed by Star Bharat’s Kya Haal Mr Panchaal thatslipped by two spots clocking 9.939 million (last week 10.093 million) Impressions in Week 1.

Top channels in urban markets

As the New Year starts, Colors continued to lead the flock of Hindi general entertainment channels (GECs) in the urban markets, garnering 439.287 million (last week 438.891 million) Impressions. Star Plus climbed by a spot to No. 2 in the urban markets with 385.880 million (last week 353.989 million) Impressions. Zee TV was ranked as the third most-watched Hindi GEC in the urban markets clocking 350.649 million (last week 354.527 million) Impressions. Star Bharat stood at the fourth spot by clocking 331.958 million (last week 334.751 million) Impressions, followed by Sony Entertainment Television with 297.308 million (last week 298.884 million) Impressions. Sony SAB garnered 286.626 million (last week 290.669 million) Impressions, standing at No. 6. Sony Pal was at No. 7 with 178.776 million (last week 183.680 million) Impressions. Zee Anmol came in next at No. 8 with 171.776 million (last week 169.078 million) Impressions. &TV was at No. 9 garnering 155.992 million (last week 148.076 million) Impressions. Star Utsav was at No. 10 by clocking 150.707 million (last week 164.300 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Sony Sab’s flagship property Taarak Mehta Ka Ooltah Chashmah came out as the most watched show in the first week of 2018 by garnering 6.961 million (last week 6.749 million) Impressions. Zee TV’s Kundali Bhagya became the second most-watched show in urban markets with 6.930 million (last week 7.269 million) Impressions. Sony TV’s dance reality show Super Dancer Chapter 2 was third in the list clocking 6.495 million (6.241) Impressions. Zee TV’s Kumkum Bhagya was at No. 4 in the urban markets with 6.464 million (last week 7.011 million) Impressions, followed by Star Plus’ Ye Hai Mohabbatein with 6.356 million (last week 6.361 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 513.567 million (last week 513.156 million) Impressions. Star Utsav stayed at No. 2 in rural markets garnering 396.160 million (last week 436.095 million) Impressions. Sony Pal was at third position with 378.521 million (last week 377.872 million) Impressions. Star Bharat continued to be at No. 4 spot in the rural markets recording 346.269 million (last week 357.402 million) Impressions. Rishtey too retained its No. 5 position with 323.827 million (last week 332.561 million) Impressions. Dangal TV stayed at No. 6 with 258.281 million (last week 247.713 million) Impressions. Zee TV at No. 7 clocked 219.205 million (last week 237.327 million) Impressions. Big Magic followed with 171.606 million (last week 177.951 million) Impressions. Star Plus jumped up a spot at No. 9 garnering 159.556 million (last week 147.332 million) Impressions. Colors slipped to No. 10 with 158.773 million (last week 161.655 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya became the most watched show in the rural market grabbing 7.911 million (last week 7.179 million) Impressions. Rishtey’s Tere Naal Ishq stayed at No. 2 garnering 6.528 million (last week 6.587 million) Impressions. Sony Pal’s Baalveer was at No. 3 in the rural markets in Week 1 by clocking 6.350 million (last week 6.271 million) Impressions. Sony Pal’s Taarak Mehta Ka Ooltah Chashmah was at No. 4 with 5.890 million Impressions (last week 5.735 million), followed by Zee Anmol’s Jamai Raja that garnered 5.715.

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