Fountainhead Digital MKTG, the digital and experiential innovation division of Fountainhead MKTG, has launched 'The Texperiential Labs' â€“ an experiential technology focused innovation centre.
The Texperiential Labs feature the latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, internet of things and experiential analytics.
The labs will have a unique ambassador â€“ Pepper, the humanoid robot from Softbank Robotics. By communicating through the most intuitive interface we know: voice, touch and emotions, Pepper is uniquely positioned to enrich customer experience and transform the interface you use to interact with them.
Thapas Joseph, President, Fountainhead Digital MKTG, said, â€śThe Texperiential Labs is a result of years of capability development across different technology domains. Our team has built a strong in-house skill set in being able to deliver complete technology-driven brand experiences from strategy to shipping, with focus on bringing the best practices of both the creative and technology industries together. The Texperiential Labs will be a space for our clients to come and experience first-hand, the pivotal role that various technologies can play in their brand experience strategy.â€ť
With very fluid mobility coupled with advanced cloud-based artificial intelligence, Pepper evolves with you and your needs â€“ customising experiences, conducting interactive demonstrations, connecting with your CRM or sales tools and so much more. Fountainhead Digital MKTG is contributing to Pepperâ€™s development through multiple creative applications, customising them for complete customer delight. With emotions at the heart of the robot, it will be soon be seen as a primary element at retail outlets, hospitality, financial services, brand experiences, corporate engagement events and many other customer experience touchpoints.
Brian Tellis, Co-Founder and Group CEO, Fountainhead MKTG, added, â€śThe consumer is demanding deeper, more accessible and more engaging relationships, and a very large aspect of this engagement is driven through digital communication. Given consumersâ€™ heightened awareness of whatâ€™s happening around the world, they also increasingly demand more immersive experiences. For effectiveness in engagement itâ€™s essential to know your consumer as well as you possibly can, hence data and its various derivatives is a huge facilitator.â€ť
The Texperiential Labs will be located in Fountainhead MKTG's facilities and be headed by Balesh Bhatt, Vice-President, Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in future.