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Effie 2018 announces shortlists

A total of 193 case studies have made the cut across 25 categories for the 17th edition of Effie Awards

The Advertising Club has announced the shortlisted case studies for Effie 2018 Awards to be held on January 5, 2018 at Taj Lands End in Mumbai.

A total of 193 case studies have made the cut across 25 categories for the 17th edition of Effie Awards.

Last year, 250 entries were shortlisted and MullenLowe Lintas had won the Effie India Agency of the Year award. However, since Mullen Lowe Lintas Group is not participating this year, it will be interesting to see who will take the coveted title of Agency of the Year.

Effie 2018 shortlisted case studies:

1. CONSUMER PRODUCTS - COSMETICS & TOILETRIES, PERSONAL HYGIENE

Sr. No.

Brand Name

Campaign Title

1

SAVLON

Adding health to hands

2

STAYFREE

IT'S JUST MY PERIOD

3

LIVON SERUM

HOW LIVON TURNED INTO A 'BESTIE' FROM A 'HAS BEEN'

4

DETTOL

MAKING THE INVISIBLE VISIBLE

5

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

6

Harpic

India's Newest Status Symbol

7

HARPIC

Toilet - Ek Shame Katha

8

Parachute Advansed Hot Oil

#MagicOfWarmth

9

Parachute Advansed Body Lotion

#ConfidentInMySkin

     

2. CONSUMER PRODUCTS - BEVERAGES & DRINKS

Sr. No.

Brand Name

Campaign Title

1

B Natural

No Pulp Fiction

2

Sprite

Sprite talking bottle

3

Mirinda

#ReleaseThePressure

4

Lipton

How we gained share by losing belly fat

5

NESTLE INDIA

Creating a coffee loving generation in a tea-drinking country

     

3. CONSUMER PRODUCTS - CONFECTIONARY & FOOD

Sr. No.

Brand Name

Campaign Title

1

Bingo! Potato Chips

Return of The Real

2

Pizza Hut

Dominos Loves Pizza Hut!

3

Chupa Chups

Chupa Chups - Take fun seriously

4

Saffola

Stand up for your heart

5

Saffola Masala Oats

Breakup with Junk

     

4. CONSUMER PRODUCTS - OTHERS

Sr. No.

Brand Name

Campaign Title

1

Goodknight

Getting Moms to love Outdoors

2

Multi Brand Campaign

KKD - Khushiyon Ki Doli (Palanquin of Happiness)

3

PAN BAHAR

James Bond gets Pan Bahar to be the talk of town

4

Odomos

The 'Uniform' Approach to Behavior Change

5

Ghadi Detergent

#SaareMaelDhoDaalo

6

SURF EXCEL

"PoRubPo"

7

Surf Excel

Neki Ek Ibadat

8

Active Wheel

Reinventiing Wheel

     

5. CONSUMER DURABLES - AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED

Sr. No.

Brand Name

Campaign Title

1

Bajaj Dominar

Haathi Mat Paalo (Don't buy a white elephant)

2

Datsun redi-GO

Datsun redi-GO - India's First Car Election Campaign.

3

Tata Hexa

How a mass car brand successfully launched a premium SUV?

4

TATA XENON YODHA

THE WARRIOR TRUCK

5

Droom.in

How Technology Beat Humans!

6

Bajaj Avenger

The Liberation World

7

CEAT

CEAT IT HELPS - PUTTING SAFETY FIRST

8

TVS SCOOTY ZEST

HIMALAYAN HIGHS

     

6. CONSUMER DURABLES - ELECTRONIC GOODS

Sr. No.

Brand Name

Campaign Title

1

Blue Star

How a decimal stopped remote fights in the bedroom

2

Samsung India

Samsung Galaxy A9 Pro Bold Shorties

3

Dell

Foundation For a Better Tomorrow

     

7. CONSUMER DURABLES - OTHERS

Sr. No.

Brand Name

Campaign Title

1

EXIDE

THE BATTERY THAT CARES

2

Sonata ACT

Manzil Pe Nazar

3

Orient Electric

Wake India up to FND (Fan Noise Discomfort)

4

Royale Play

How Royale Play found a new canvas to play on

5

Orient Electric

TUBELIGHTS ARE NOT A BRIGHT IDEA.

6

A.O. Smith

A.O. Smith Selling a water purifier without selling purity

     

8. SERVICES - TELECOM & RELATED PRODUCTS

Sr. No.

Brand Name

Campaign Title

1

Vodafone India

Free vs. Quality - India's most beloved couple Asha-Bala settle the debate.

2

Airtel

Durga Pujo experience turned 360-degree by Airtel 4G - #OpenPujo360 winning battles and hearts

     

9. SERVICES - FINANCIAL SERVICES

Sr. No.

Brand Name

Campaign Title

1

Max Life Insurance

Empower Protect

2

Association of Mutual Funds in India (AMFI)

Mutual Funds Sahi Hai

3

Visa India

#KindnessIsCashless

4

Axis Bank

Home Loans with 12 EMIs Off

5

Paytm

India's first digital candy

6

Paytm

Helping India conquer Note-Bandi

7

Paytm

Increasing the emotional worth of a mobile transaction

8

IDFC Bank

Banking Nibhao

9

IDFC Bank - Bharat Banking

Bank in a box

     

10. SERVICES - MEDIA & ENTERTAINMENT

Sr. No.

Brand Name

Campaign Title

1

Star Plus

Nayi Soch

2

Hotstar

Torrents Morghulis

3

SONY MAX

10 Saal Aapke Naam - An ode to the diverse fans of IPL

     

11. SERVICES - OTHERS

Sr. No.

Brand Name

Campaign Title

1

Department of Tourism Government of Rajasthan

(Jaane Kya Dikh Jaye) You haven't seen it all.

2

J&K Tourism

J&K Tourism: Playing up "Warmth" to Counter the "Cold" Narrative on Kashmir

3

Nestaway.com

Homes That Don't Discriminate

4

Bill & Melinda Gates Foundation

Aadat ki Tarakki

5

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

6

Make My Trip

MakeMyTrip International

     

12. CORPORATE ADVERTISING / REPUTATION

Sr. No.

Brand Name

Campaign Title

1

INORBIT MALLS (I) PVT. LTD.

HOME RUN - NOT HOME BOUND

2

State Bank Of India

The Language of Hope

3

Paytm

India's Biggest Crash Course in Financial Literacy

4

Dainik Jagran

INDIA'S LARGEST COMPETITIVE EXAM

5

REEBOK

CELEBRATING 'FIGHTNESS'

6

Vodafone India

100 million strong movement to bring people closer #lookup

7

Hindustan Unilever

The See Through Toilet

     

13. RETAIL

Sr. No.

Brand Name

Campaign Title

1

Amazon.in

The Unexpected Gift

2

Amazon.in

Lets Prepare For Diwali Together

3

eBay India

#ThingsDontJudge

4

BIG BAZAAR

GRAHPRAVESH (Inaugurating Home)

5

Big Bazaar

India's first & only nationwide GST Demo

6

Paytm

PayTM Gold: India's Digital Tijori

     

14. HEALTHCARE

Sr. No.

Brand Name

Campaign Title

1

Nicotex

Friends

2

HealthifyMe

Making New Year Health Resolutions, Work Out

3

Indian Association of Palliative Care

Last Laugh

4

Narayana Health

Opening the door for breast self-examination in rural India

5

Prega News

#YourSecondHome

6

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

7

Maharashtra Dyslexia Association

Dancing Letters

8

Colgate

Pocket Dentist

     

15. B2B

Sr. No.

Brand Name

Campaign Title

1

IBM

30 day developer challenge

2

Paytm

How Paytm won over the Kirana store Uncle

3

Paytm

A STICKER THAT BROUGHT HOPE

4

Tally Solutions

Tally hai toh tayyar hain

     

16. INTERACTIVE MARKETING

Sr. No.

Brand Name

Campaign Title

1

Association of Mutual Funds in India (AMFI)

Mutual Funds Sahi Hai

2

eBay India

#ThingsDontJudge

3

Durex

"Durex gets into denims" - gets India and the world talking about sex

4

Vodafone India

Farmer BnB - The world's first rural BnB to enhance livelihoods

5

Paytm

PayTM Gold: India's Digital Tijori

6

PayTM

Marrying A Cultural Ritual Into A Digital Product

7

Mirinda

#ReleaseThePressure

8

Tata Motors, TAMO Racemo

A car that took the internet for a ride!

9

Sita - Warrior of Mithila

Sita - Warrior of Mithila

10

PUMA

Women, Do You

11

Colgate

Pocket Dentist

     

17. SMALL TOWN & RURAL MARKETING

Sr. No.

Brand Name

Campaign Title

1

Apollo Krishak Gold

Man Over Machine

2

UNICEF

EVERY HALF COUNTS

3

Dettol

DETTOL GERMBURSTERS

4

Bill and Melinda Gates Foundation

Aadat ki Tarakki

5

HARPIC

India's newest Status symbol

6

HARPIC

Toilet - Ek Shame Katha

7

Narayana Health

Opening the door for breast self-examination in rural India

8

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

9

IDFC Bank - Bharat Banking

Bank in a box

     

18. REGIONAL

Sr. No.

Brand Name

Campaign Title

1

Amazon.in

The Unexpected Gift

2

MTR

MAKING SAMBAR HOT IN THE TELUGU BELT

3

HUL- Hamam

#GoSafeOutside

4

Airtel

Durga Pujo experience turned 360-degree by Airtel 4G-#OpenPujo360 winning battles and hearts

5

Horlicks

Hunger to grow

6

Aashirvaad

Moving the Bengali from articulation to action

7

Rin Advance Powder

Rin The Water Conservation Story

8

Amazon.in

Amazon.in Tamil Nadu: Making Online Shopping Tamil Nadu's cup o' kaapi

     

19. DIRECT MARKETING

Sr. No.

Brand Name

Campaign Title

1

Project Nanhi Kali

STORYBOOKS FIND A WAY

2

Paytm

A DIRECT MAILER THAT RESTARTED BUSINESS FOR SMALL SHOPKEEPERS

3

Maharashtra Dyslexia Association

Dancing Letters

4

Colgate

Pocket Dentist

     

20. EXPERIENTIAL MARKETING / BRAND EXPERIENCE

Sr. No.

Brand Name

Campaign Title

1

Star Plus

Wear Her Name, Nayi Soch

2

Vodafone India

100 million strong movement to bring people closer #lookup

3

Project Nanhi Kali

STORIES MAKE PEOPLE CARE

4

Godrej HIT

Why a nudge is better than a push: A case study by Godrej HIT

5

Big Bazaar

India's first & only nationwide GST Demo

6

CEAT tyres

CEAT IT HELPS - PUTTING SAFETY FIRST

7

Asian Paints

Untold stories of colour

8

Paytm

India's first digital candy

9

HealthCare atHOME

AN UNFORGETTABLE REMINDER FOR FORGETFULNESS

10

HARPIC

The Most Unpleasant Experience

11

Paytm

Marrying A Cultural Ritual Into A Digital Product

12

Narayana Health

Opening the door for breast self-examination in rural India

13

SAVLON

Adding fun to hygiene

14

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

15

Maharashtra Dyslexia Association

Dancing Letters

16

Samsung India

Samsung Galaxy A9 Pro Bold Shorties

17

PayTM

A STICKER THAT BROUGHT HOPE

18

Indian Association of Palliative Care

Last Laugh

19

Government of India (Client: I&B Ministry/ NFDC)

Making Of Developed India Fest (M.O.D.I. Fest)

     

21. EFFIE FOR GOOD

Sr. No.

Brand Name

Campaign Title

1

Indian Air Force

Daughters To The Defence

2

Savlon

Adding fun to hygiene

3

Vodafone India

Farmer BnB - The world's first rural BnB to enhance livelihoods

4

Nestle India Ltd.

SPARKING A MOVEMENT FOR GIRL CHILD EDUCATION

5

The Humsafar Trust

Combat people's anti-transgender hysteria in public toilets

6

Godrej HIT

Why a nudge is better than a push: A case study by Godrej HIT

7

UNICEF

EVERY HALF COUNTS

8

Indian Association of Palliative Care

Last Laugh

9

Narayana Health

Opening the door for breast self-examination in rural India

10

IndusInd Bank

THE OTHER MEN IN BLUE

11

Live Love Laugh

Live Love Laugh - Dobara Poocho

12

Maharashtra Dyslexia Association

Dancing Letters

13

World For All

World for All

     

22. DAVID V/S GOLIATH

Sr. No.

Brand Name

Campaign Title

1

Wild Stone

How "Kunal" helped Wild Stone to move from the locker room to the living room

2

SAVLON

Adding health to hands

3

Airbnb India Private Limited

Getting Indians to #LiveThere

4

Hotstar

Torrents Morghulis

5

Volkswagen

AN ATTITUDE WORTH RESPECTING

6

Amazon Prime Video

India Ka Naya Primetime

7

Star Gold Select

Star Gold Select Launch Campaign

     

23. INTEGRATED ADVERTISING CAMPAIGN

Sr. No.

Brand Name

Campaign Title

1

Star Plus

Nayi Soch

2

Amazon.in

Inspiring India's New Dreamers

3

CEAT Tyres

CEAT IT HELPS - PUTTING SAFETY FIRST

4

Vodafone India

Free vs. Quality - India's most beloved couple Asha-Bala settle the debate

5

Department of Tourism Government of Rajasthan

(Jaane Kya Dikh Jaye) You haven't seen it all.

6

Airbnb India Private Limited

Getting Indians to #LiveThere

7

Rin

Boond Bachao, Brand Badhao

8

Amazon.in

The Large-Hearted festival

9

Durex

How Durex's entry into the world of Denim was great for business

10

Chupa Chups

Chupa Chups - Take Fun Seriously

11

Goodknight

Getting Moms to love Outdoors

12

Mirinda

#ReleaseThePressure

13

Aashirvaad

Moving the Bengali from articulation to action

14

DETTOL

HOW THE ANTISEPTIC LIQUID CAME OUT OF FIRST-AID BOX

15

Dettol

JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE

16

HARPIC

Toilet - Ek Shame Katha

17

Nescafe

Creating a coffee loving generation in a tea-drinking country

18

adidas

#FanTheFire

19

Bill & Melinda Gates Foundation

When Family Planning had a Better Plan

20

Sony Max

10 Saal Aapke Naam - An ode to the diverse fans of IPL

21

Saffola Masala Oats

Breakup with Junk

22

The Live Love Laugh Foundation

Live Love Laugh - Dobara Poocho

23

SAVLON

Adding health to hands

     

24. BEST ONGOING CAMPAIGN

Sr. No.

Brand Name

Campaign Title

1

Bournvita

Tayyari Jeet Ki

2

Madhya Pradesh State Tourism Development Corporation

HOW THE 'HEART OF INCREDIBLE INDIA' WON THE HEARTS OF MILLIONS.

3

Brooke Bond Red Label

Swad Apnepan Ka (Taste of Togetherness)

4

The Akanksha Foundation

The Joy Exchange

5

Surf Excel

Giving The Fight Against Dirt A Karmic Perspective

     

25. NEW PRODUCT OR SERVICE

Sr. No.

Brand Name

Campaign Title

1

TATA Motors, TAMO Racemo

A car that took the internet for a ride!

2

MTR

India ka Breakfast

3

Airbnb India Private Limited

Getting Indians to #LiveThere

4

Samsung India

Samsung Pay: The Revolutionary Way to Pay

5

Ujjivan

BANKING THE UNBANKED

 

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