Discovery Jeet, the upcoming Hindi general entertainment channel from Discovery Communications, has appointed Taproot Dentsu and Infectious as its creative agencies, while m/Six is the media agency working on the account.
Jeet is slated to be launched on February 12. The creative agencies have made the brand films and show promotions for the channel, while m/Six is devising the complete media plans across all the media platforms.
The channel is getting launched with the positioning of an underdog winning with the tagline #HaiMumkin.
Nisha Singhania, Co-Founder and Director, Infectious, said, âWe are delighted to partner Discovery to launch their foray in the Hindi GEC segment. Discovery Jeet brings to the Indian audiences purpose driven entertainment which makes their content truly differentiated. With the philosophy of âHai Mumkinâ Jeet inspires people to overcome their limitations and achieve their dreams.â
Santosh Padhi, Co-Founder and CCO, Taproot Dentsu, said, âDiscovery Jeet has a wonderful line up of great shows started with Baba Ramdev - Ek Sanghrash which is one of the first ones to capture the interesting journey of the most talked about man in the country today. We were fortunate to deliver the TVCs for this and Hero Hiralal as well.â