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Colors’ Rising Star returns with season two with #UthaoSochKiDeewar

The channel’s new campaign aims to break barriers and asks people to lift the ‘soch ki deewar’ and help a commoner become a rising star

(L-R) Ravi Dubey, Shankar Mahadevan, Monali Thakur and Dijit Dosanj

Colors is bringing back its live singing reality show Rising Star in its second season. Produced by Optimystix Entertainment, the show will go on air on January 20 every Saturday and Sunday at 9.00 pm.

The channel has taken the communication about the show to another level with a campaign aiming to break barriers. The promos of the show and its positioning ask people to lift the ‘soch ki deewar.’

Rising Star 2 promotes that a housewife making food in the kitchen, a rickshaw driver ferrying people to earn bread or even a small food delivery boy also has the power and the talent to woo the world. It is the stage to tell the world your fight against domestic violence, or being a single mother or how your financial background cannot stop you from becoming the next rising star.

The channel is promoting it as a cause to rise as the brightest star using the hashtags #UthaoSochKiDeewar and #RisingStar2.

Raj Nayak

Raj Nayak, COO, Viacom18, said, “Be it lifting the barrier on a common man entering the Bigg Boss house to now lifting the Rising Star Wall for pure talent to shine through, it is our constant endeavour at Colors to shatter stereotypes and shift paradigms. The success of this season of Bigg Boss is testimony to the same and we hope to continue engaging with our loyal viewers across the length and breadth of the country with good content.”

Manisha Sharma

On the return of another anticipated season of Rising Star, Manisha Sharma, Programming Head, Colors, said, “We are back with the only live singing show in the entertainment business. It’s exciting to have unearthed varying profiles of talent from across India. We have a postwoman who came to deliver us the entry forms of other contestants as a participant! It’s overwhelming to see potential talent coming from the remotest parts of the country, all joining hands to lift the wall of prejudice, make beautiful music and make the most of the opportunity through Rising Star.”

Producer Vipul D Shah MD and Chairman of Optimystix, said, “Last year we took a bold step by introducing this one-of-a-kind format of live television. The success of Rising Star last year has encouraged us to further to develop Season 2 with more flair, grandeur and top-notch budding talent. I am hoping that the audience appreciate our efforts and support us this season as well. Returning on the expert panel are singing legends Diljeet Dosanjh, Shankar Mahadevan and Monali Thakur, while Ravi Dubey and child artiste Parth Dhamija step in as the hosts for this edition of the show.”

Rising Star 2 is a concept where the focus lies entirely on the talent and skill of the contestant. With no barriers to age or background, the show is open for participation be it a solo, duet and group/ band performance. It is their voice and their ability to entertain and engage audiences live which will earn them national glory; every vote in their support holds the power to change their fate instantaneously. Supported real-time by Voot, Viacom18’s Video-on- demand platform for live voting, and with viewer engagement at its peak, Rising Star 2 will rely on the Indian audience to choose their favourite aspiring singer irrespective of their background.

The Rising Star #UthaoSochKiDeewar campaign says, let us lift the walls that divide us along religion, caste, gender, social oppression, corruption, pollution and so many other discriminatory issues. This mass-engaging campaign was taken to the streets of Mumbai where citizens painted roadside walls across the city with visual depictions of a culture liberated from narrow mindedness. Each painting targeted a specific social issue with a relevant call to action. The result was a city painted with vast stretches of roadside walls resonating the message of social change – engaging eyeballs and appealing to every citizen to come together for a better tomorrow.

Likewise, the digital campaign will showcase videos portraying people shattering stereotypical images and walk on the path of liberation. For instance, one video showcases a woman dressed traditionally but playing rock music. The motive behind this initiative is to inspire everyone to think beyond the norm and lift the soch ki deewaar.

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