The One Club for Creativity, the worldâ€™s foremost non-profit organization celebrating creative excellence in advertising and design, today announced the selection of Amit Akali, Chief Creative Officer at Medulla Communications in Mumbai, to serve on the jury of The One Show Health, Wellness & Pharmaceutical Awards.
Entries deadline for entry is January 31, 2018.
The jury, representing nine countries, will judge work from around the world based on creativity of ideas and quality of execution.Â The full jury is as follows:
Amit Akali, Chief Creative Officer, Medulla Communications, Mumbai, India
Stephanie Berman, partner, chief creative officer, The Bloc, New York, NY, USA
Allison Ceraso, managing director, chief creative officer, Havas Life, New York, NY, USA
Kathy Delaney, global chief creative officer, PublicisHealth/Saatchi Wellness, New York, NY, USA
Todd Henwood, vice president, creative director, GSW Toronto, Toronto, Ontario, Canada
Mirko Kaminski, founder, executive creative director, AchtungKommunication, Hamburg, Germany
June Laffey, executive creative director, Australia and Southeast Asia, McCann Health, Sydney, Australia
Brett Oâ€™Connor, executive creative director, VCCP Health, London, UK
Carles Puig, executive creative director, Grey Health, Santiago, Chile
Bernardo Romero, senior vice president, group creative director, Area 23, New York, NY, USA
Michael Schreiber, executive creative director, DDB Health, New York, NY, USA
Ricardo Sciammarella Pereira, executive creative director, Ogilvy, SĂŁo Paulo, Brazil
Masaya Shimizu, planning director, Dentsu, Tokyo, Japan
Joan Wildermuth, executive director, chief creative officer, Juice, New York, NY, USA
Addition of the Health Wellness & Pharmaceutical as a separate discipline is a reflection of the unique demands of the those sectors. Vertical markets within the discipline include Over-the-Counter, Dietary Supplements/Nutraceuticals, OTC Products & Equipment, Prescription/Pharmaceuticals, Health Services, Awareness/Advocacy/Education/Fundraising and Business-to-Business. Â
â€śThis newÂ jury consists of esteemed creative professionals from around the world who specialize in this unique field where work often needs to pass both creative and regulatory muster,â€ťÂ saidÂ Kevin Swanepoel, CEO, The One Club for Creativity. Â Â â€śHealth, wellness and pharma continue to be fast-growing segments with their own unique regulatory challenges, and the creative work deserves to be judged by a separate dedicated jury of advertising experts.â€ť
He added the quality of creative work in these areas has advanced significantly in recent years.Â â€śSoon after launching One Show Rx in 2000 as the ad industryâ€™s first awards show for pharma, we recognized much of the work was not yet up to One Show Pencil standards and rolled the discipline back into the overall One ShowÂ four years later,â€ť said Swanepoel.Â â€śToday, health wellness and pharma deserve to be a separate discipline due to the elevated quality of the work.â€ť
The One Show judging takes place in March 2018, with finalists announced in April in lead up the The One Show awards ceremonies onÂ May 9 and 11, 2018Â duringÂ Creative Week in New York.