Fever FM in Delhi and UP had launched Sai Ki Mahima with Aushim Khetarpal in July 2017. This is a unique show that is centred on the teachings and experiences of Sai Baba, narrated by Aushim Khetarpal.
The show that airs between 5 am and 7 am gives a platform to the listeners to share their experiences and stories related to Sai Baba. The show has successfully completed 100 episodes.
Talking about the show and its completion of 100 episodes, Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd., said, â€śAt Fever FM, delivering value to our key stakeholders â€“ listeners and clients â€“ is our highest priority. Our initiatives are designed keeping in mind that they must be high on listener engagement. We are very proud to have associated with Aushim Khetarpal to produce a show like Sai Ki Mahima. This association has helped us in driving appointment listening and offer innovative and devotional content to listeners.â€ť
Fever FM is operated by HT Media Ltd. and its core target group is 20-34 years. It plays contemporary Bollywood music and focuses on innovation and differentiation in music and non-music content. The network is spread across 13 cities and is liked by listeners for its content across pillars â€“ Bollywood, music, sports, city and non-music.