My FM is back with the sixth edition of Jiyo Dil Se awards to honour and award real heroes. The awards acknowledge the hard work and commitment of the common people who work selflessly towards the betterment of the society.
Speaking on¬†the¬†initiative, Rahul Namjoshi, Business Head,¬†My¬†FM, said,¬†‚ÄúThis initiative is very close to our brand philosophy. Every year we aim to honour individuals who stand apart from¬†the¬†crowd and become a source¬†of¬†inspiration and it gives us immense pride to acknowledge¬†the¬†efforts¬†of¬†these magnanimous personalities doing such unusual things for¬†the¬†betterment¬†of¬†the¬†society.¬† We are hoping to witness even bigger participation from people this year.‚ÄĚ
Through the last five seasons of these¬†awards,¬†My¬†FM¬†has reached out to more than 100 such heroes who have been working selflessly. After being recognised by¬†My¬†FM,¬†the government and local people have also come forward to provide social and monetary help so that they can continue¬†the¬†work more efficiently.
The¬†nomination process for¬†the¬†awards¬†has already started and people can register themselves. This year, there are 10 categories for participation,¬†education, environment conservation, health and sanitation, public service, culture and art, sports, women‚Äôs welfare and empowerment, child care and development and economic development, including a new addition, entertainment and literature.
My FM is using 360-degree approach to promote Jiyo Dil Se awards through print, radio, outdoors, collaterals, and digital media to reach out to these people.