Logicserve Digital, the Indian media agency arm of Logicserve Group, appointed Vinay Tamboli as Senior Vice-President and Head, Consulting Services. He will focus on growing the consulting business for the organisation, which is the new focus area for Logicserve Digital after its success in media solutions in India.
Tamboliâs previous stint was with IIT Madras where he was responsible for driving go-to market strategies for incubated companies. He has over 22 years of experience in domestic and international markets with varied organisations, from start-ups to Fortune 50 MNCs like Microsoft and IBM. With a vast exposure of working across diverse segments like sales, marketing, product management, project management, developer evangelism, and strategic alliances, Tamboli is credited with evolving business strategy, growing market share, improving processes and operational excellence, driving innovation and fostering a customer-centric culture in the organisations he has worked for.
Prasad Shejale, Co-Founder & CEO, Logicserve Digital, said, âVinay brings with him a wealth of experience across different markets and various verticals. I am pleased to announce the launch of our consulting services division and glad to have Vinay head this vertical for Logicserve Digital. We always believe in and deliver a solution-driven approach to our clientsâ media needs. We recognised the need to support clients to move rapidly on the digital path, and thus we started providing media mix analysis, technology services, data engineering and sciences. While we started working with brands, we realised early that, currently, having the right data in place is a challenge as brands are still fighting the implementation battle for AdTech and MarTech. Our consulting division shall handhold brands right from gap analysis, implementation of technologies/platforms to understanding data, getting insights and eventually moving onto predictive analytics. Vinayâs appointment will help us profoundly in solving business problems for our clients. This is an extension to our core value of customer-centric approach, wherein technology will be the backbone of our business solutions.â
âThe emergence of sophisticated tools allows digital marketing to be more facts based and data-driven. Brands now have an opportunity to become super targeted to relevant consumers, avoid media waste and even predict. However, business success is as good as how creatively these tools are implemented and managed. I am happy to take on the challenge to build and grow our consulting division to help our customers be ready and thrive on the next wave of integrated data-driven marketing. The new approach is essential in the wake of constantly changing end consumer and business environments. Brands can thrive on opportunities in digital technologies and achieve positive results. The consulting division is an extension of Logicserve Digitalâs Media and Creative offerings, and our customers will have the benefit of our deep understanding of media, technology and consulting. I am very excited to work with the knowledgeable and passionate team at Logicserve Digital,â said Tamboli on his appointment as Senior VP and Head, Consulting Services.
Logicserve Digital is an integrated Digital Media Planning and Buying agency based in Mumbai and is the Indian arm of UK-based Logicserve Group. Logicserve Digital follows a focused, customer-driven, and multi-channel approach in its work.