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GEC Watch: Zee Anmol leads U+R and rural; Colors leads urban

Despite having slipped to the second spot in U+R, Star Bharat gained good numbers on the back of its show Kya Haal Mr Panchal which became the most watched show in that market

In Week 51 of 2017 (December 16-22) of BARC India data, Zee Anmol claimed back its top spot in the combined U+R markets and stayed put in the rural rankings too. Colors too held on to its lead in the urban markets. Most rankings remained the same.

Despite having slipped to the second spot in U+R, Star Bharat gained good numbers on the back of its show Kya Haal Mr Panchal which became the most watched show in that market.

In the rural rankings, Dangal rose by a spot above Zee TV. Zee Anmol’s Kumkum Bhagya and Star Utsav’s Is Pyaar Ko Kya Naam Doon - Ek Bar Phir entered the list.

Top channels in U+R markets

As per select BARC India data for Week 51 of 2017 (December 16-22) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol climbed up to lead the combined U+R markets with 692.817 million (last week 644.895 million) Impressions. In turn, Star Bharat slipped to second spot with 692.427 million (last week 684.322 million) Impressions, despite rise in numbers. Colors kept at No. 3 position with 598.691 million (last week 620.815 million) Impressions. Zee TV too stayed at No. 4 garnering 584.373 million (last week 575.064 million) Impressions. Star Utsav climbed one spot to No. 5 garnering 568.254 million (last week 520.333 million) Impressions. Sony Pal slipped to the sixth spot with 542.658 million (last week 548.810 million) Impressions. Star Plus stayed at No. 7 with 531.495 million (last week 517.696 million) Impressions. Rishtey at No. 8 clocked 467.713 million (last week 435.046 million) Impressions. Sony Entertainment Television stayed at No. 9 position with gross viewership of 403.512 million (last week 417.585 million) Impressions. Sony SAB too remained at No. 10 with 371.595 million (last week 377.674 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Star Bharat’s Kya Haal Mr Panchaal climbed to the top spot clocking 11.804 million (last week 10.571 million) Impressions in Week 49. Zee TV’s spin-off show Kundali Bhagya and its original fiction Kumkum Bhagya grabbed the No. 2 and 3 spots with 11.446 million (last week 11.356 million) and 11.328 million (last week 11.047 million) Impressions, respectively. Star Plus’ Yeh Hai Mohabbatein re-entered the list at No. 4 with 10.334 million (last week 9.559 million) Impressions. Sony SAB’s Taarak Mehta Ka Ooltah Chashmah stood at No. 5 with 9.148 million (last week 8.810 million) Impressions.

Top channels in urban markets

Colors continued to lead the flock of Hindi general entertainment channels (GECs) in the urban markets, garnering 437.673 million (last week 445.064 million) Impressions. Star Plus stayed at No. 2 in the urban markets with 375.937 million (last week 360.808 million) Impressions. Zee TV was ranked as the third most-watched Hindi GEC in the urban markets clocking 355.119 million (last week 347.219 million) Impressions. Star Bharat stood at the fourth spot by clocking 332.706 million (last week 333.351 million) Impressions, followed by Sony Entertainment Television with 292.281 million (last week 298.689 million) Impressions. Sony SAB garnered 278.135 million (last week 278.317 million) Impressions, standing at No. 6. Sony Pal was at No. 7 with 175.014 million (last week 176.529 million) Impressions. Zee Anmol came in next at No. 8 with 172.055 million (last week 153.145 million) Impressions. Star Utsav was at No. 9 by clocking 150.969 million (last week 139.957 million) Impressions. &TV was at No. 10 garnering 143.501 million (last week 147.170 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Star Plus’ Ye Hai Mohabbatein rose to No. 1 with 7.340 million (last week 6.138 million) Impressions. Zee TV’s Kundali Bhagya became the second most-watched show in urban markets with 7.052 million (last week 7.047 million) Impressions. Sony Sab’s flagship property Taarak Mehta Ka Ooltah Chashmah stood third with 6.991 million (last week 6.658 million) Impressions. Zee TV’s Kumkum Bhagya was at No. 4 in the urban markets with 6.948 million (last week 6.840 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 520.761 million (last week 491.749 million) Impressions. Star Utsav stayed at No. 2 in rural markets garnering 417.285 million (last week 380.376 million) Impressions. Sony Pal was at third position with 367.643 million (last week 372.280 million) Impressions. Star Bharat continued to be at No. 4 spot in the rural markets recording 359.720 million (last week 350.971 million) Impressions. Rishtey too retained its No. 5 position with 340.623 million (last week 317.443 million) Impressions. Dangal TV climbed one spot up to reach No. 7 with 232.190 million (last week 217.822 million) Impressions. Zee TV at No. 7 clocked 229.254 million (last week 227.844 million) Impressions. Colors stayed at No. 8 with 161.018 million (last week 175.751 million) Impressions. Star Plus stayed at No. 9 garnering 155.558 million (last week 156.887 million) Impressions. Big Magic followed with 153.796 million (last week 156.331 million) Impressions.

Top programmes in rural markets

Rishtey’s Tere Naal Ishq jumped to the top of the list in rural markets garnering 7.064 million (last week 5.816 million) Impressions. Star Bharat’s Kya Haal Mr Panchaal continued to stay at No. 2 with 6.709 million (last week 6.004 million) Impressions. Sony Pal’s Baalveer was at No. 3 in the rural markets in Week 51 by clocking 6.514 million (last week 6.601 million) Impressions. Star Utsav’s Is Pyaar Ko Kya Naam Doon - Ek Bar Phir was at No. 4 with 6.166 million Impressions, followed by Zee Anmol’s Kumkum Bhagya that grabbed 6.026 million Impressions.

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Tags: GEC
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