Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Dominic Braganza as Creative Director. He will be based in Delhi and will report to Anil Kumar, EVP and Branch Head.
Braganzaâ€™s advertising journey started in 2003 as an Account Manager then he went on to work as an Account Planner, Creative Director and Marketing Manager. He was also an entrepreneur. He was trained by some of Indiaâ€™s finest advertising craftsmen and saw his way to picking up a slew of Abbys every year from 2012 to 2017, which includes a Film Gold and Film Silver for his first two TV commercials. He was the one behind the somewhat controversial (and later awarded) recruitment campaign for Foolish, which went viral on April Foolâ€™s Day 2016, trolling the Whoâ€™s Who of Adland. Dominicâ€™s last stint was at ITSA as Creative Director.
Over the course of his career, Braganza has written and directed campaigns for brands like Groupon (and later Nearbuy), RedBull, BigRock, Rustomjee, Gelusil, Kit-Kat, Airtel, Invest India, and HCL Technologies.
On joining Dentsu Webchutney, Braganza said, â€śMy experience working with global technology clients on the advertising as well as on the marketing side helped me understand the tremendous opportunity to grow brands and organisations in ways previously unimagined. Dentsu Webchutney offers me the opportunity to work with clients â€“ both current and prospective.â€ť
Commenting on Braganzaâ€™s appointment, Sudesh Samaria, Co-founder and Chief Creative Officer, Dentsu Webchutney, said, "Dominic brings with him tremendous energy and fresh perspective of a man with a definitive point of view on the role of digital in coming years. He is a well-rounded personality with experiences across disciplines and Iâ€™m sure this will help us make Webchutneyâ€™s core offerings more meaningful to our clients.â€ť