Having made its mark as an acclaimed community of planners and strategists across the globe, the Account Planning Group (APG) is set to formally begin operations in India. Helmed by Sudeep Gohil, Chief Strategy Officer and Managing Partner, Publicis India, with support from planners across top agencies, the APG will begin its India chapter in the second week of December with an inaugural session that will see Founder and Chairman of Whyness Worldwide, Ravi Deshpande present a session on Culture and Creativity, at the event.
The session will be held at the newly opened MTV@FLYP, Kamala Mills, Lower Parel on December 13, 2017 6.30 pm onwards.Â
The Account Planning Group is a membership organisation that promotes smarter thinking. The APG is headquartered in London and has presence in multiple markets across the globe. The India chapter will see the coming together of the planning community across leading agencies who together will leverage the power of strategy to solve business problems and transform brands. A core belief of the APG is the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers â to this end future events will focus on this function.
Commenting on the launch of the India chapter, Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India said: âGlobally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany - successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didnât have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Ravi Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country.â
The APG is a not-for-profit organisation run for and by its members: primarily account planners in advertising agencies, but increasingly the wider community of communications strategists, including media planners, channel planners, digital planners and DM planners.