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TheSmallBigIdea gets social media mandate for Bigg Boss second time in a row

This year, the agency and the Colors digital team designed and executed interesting social media campaigns revolving around the show’s concept

Digital-first branding agency, TheSmallBigIdea, has strengthened its entertainment clientele by bagging the social media mandate for the popular reality show Bigg Boss. Following the success of the social campaigns last year, Colors TV awarded the account to TheSmallBigIdea this year too.

Garnering huge amount of conversations across social media in the last season, this year the agency along with Colors digital team designed and executed interesting social media campaigns revolving around the show’s concept.

Based on “Padosi and Gharwale”, the social media activities aimed to effectively grab the eye-balls of show lovers.  From the use of Facebook Live with evicted contestants, live tweets during the telecast of the episode, gossip teasers, witty memes, interactive posts in the form of polls and contests, a full arsenal of content formats are used to keep the audience engaged.

The online audience of Bigg Boss keeps interacting on the social media platforms and a robust response plan fuels active engagement. Thus, the team also has a very strong social CRM plan wherein they engage with the audience using popular dialogues and instances from the show. Moreover, they lay quite a bit of importance formulating future strategies based on Social CRM and audience responses.

On winning the mandate once again, Harikrishnan Pillai, CEO & co-founder, TheSmallBigIdea, said, “It’s a big win for us in two counts. The first being that we won the faith of a team that has always been innovative and ahead of the game at Colors TV, making this the third reality show that we are working with them in the last two years. The second being the opportunity to work on one of the biggest and differentiated reality show in the country. We introduced Social CRM last year and we continue to use it in a very interesting and unique manner, which continues to be the highlight of the campaign.”

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