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'The Last Word' on Mirror Now at 10 pm from Monday to Friday

The show's idea is to raise issues that are pertinent to viewers and force the authorities to answer and act

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BestMediaInfo Bureau
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'The Last Word' on Mirror Now at 10 pm from Monday to Friday

Mirror Now has launched a new show ‘The Last Word’ to be anchored by Tanvi Shukla.

The structured format of ‘The Last Word’ raises issues that are critical to the citizens and demands accountability from the powers that drive improvement. At every stage of the debate, the audience will express their opinions and act as a panel of jury. This will enable viewers to express their concerns and appreciations for their elected representatives by giving their ‘The Last Word’ as the verdict. The key highlight of the show will be the audience Live polls through Twitter and involvement of the callers. This show will bring the idea of participatory democracy in its true essence – Making the public, the judge, jury and prosecutor.

Faye D’souza, Executive Editor, Mirror Now, said, “With Mirror Now, the focus has always been on the citizens. We have cultivated a loyal viewership by showcasing subjects that affect day-to-day lives of urban Indians. The idea behind our new 10 pm show is to raise issues that are pertinent to viewers and force the authorities to answer and act. ‘The Last Word’ will aim to truly be the platform where such issues are brought closer to the results citizens expect and seek.”

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