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Sidharth Malhotra and Katrina Kaif portray the joy of ‘Finding Your Pair’ for Metro Shoes

The creative conceptualised by Makani Creatives intends to connect with an audience which is in love with shoes

Click on the Image to watch the TVC.

Makani Creatives has further built on Metro Shoes’ ‘Find Your Pair’ campaign by creating two films featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors.

With the campaign ‘Find Your Pair’, the brand intends to connect with an audience that is in love with shoes.

The ad film featuring Malhotra shows a playful repartee between him and his dog, wherein the dog helps him select his shoes, thereby establishing an emotional connect.

In the ad featuring Kaif, her grandmother is seen hiding a shoe, trying to engage her in conversations so that her grand-daughter doesn’t leave. The shoe plays a key role, acting as an emotional connect between the relationship of a granny and her granddaughter.

The films have a fun and playful tone. They portray the joy and playful experience of selecting a pair of shoes. The print is more authoritative with the celebrities highlighting Metro Shoes as their personal choice.

Sameer Makani

Being associated with Metro Shoes for a decade, Makani Creatives has witnessed the brand’s growth through various phases. “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand,” said Sameer Makani, Managing Director, Makani Creatives.

“A dynamic rising star, Sidharth Malhotra has that quintessential spark of youth and charm that fits well with the brand’s evolutionary vision. Katrina Kaif on the other hand is Bollywood’s Diva! Her classical beauty reminisces Metro’s lineage and her varied sense of style is in sync with the brand’s versatile collection. We look forward to this dynamic association,” he added.

Farah Malik, Managing Director and CEO, Metro Shoes, said, “The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.”

Aiming at strengthening Metro’s presence in the footwear wardrobe, the campaign brings out the brand’s personality in a light and fun way. The key mediums of the campaign include print, theatre, outdoor and digital. 

The TVCs:

Katrina Kaif:

Sidharth Malhotra:

Credits:

Sidharth Malhotra Film:

Agency: Makani Creatives

Managing Director: Sameer Makani

Executive Creative Director: Anant Medepalli

Copy Supervisor: Tanaya Pedgaonkar

Creative Director (Art): Bhushan Dalvi

Director of Photography: Sejal Shah

Account Director: Pavan Punjabi

Director: Lloyd Baptista

Producer: Sanjay Rodrigues

Katrina Kaif Film:

Agency: Makani Creatives

Managing Director: Sameer Makani

Executive Creative Director: Anant Medepalli

Creative Director (Copy): Richie Arora

Creative Director (Art): Bhushan Dalvi

Director of Photography:  Vikas Sivaraman

Account Director: Pavan Punjabi

Director: Lloyd Baptista

Producer: Sanjay Rodrigues

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