Shaadi.com urges singles stuck on Shayad.com to take the plunge
Crafted by TBWA India, the idea behind the TVC of the matchmaking site is that marriages are made in heaven but one has to take the first step on earth
Shaadi.com, the matchmaking site, launched its brand new TVC on the theme ‘Shayad.com se nikliye aur Shaadi.com pe aayiye’. Shaadi.com has witnessed the dreams and journeys of lakhs of singles who are eager to get married and find the right partner, but somehow hesitate to take the first step. The TVC tells all singles they are not alone, and that marriages are made in heaven, but people need to take the first step on earth.
Talking about the campaign, Gourav Rakshit, CEO, Shaadi.com, said, “Shaadi.com’s 5 million success stories have taught us that taking the first step is the toughest part, and they need to plan so that they don’t delay the action. This campaign is dedicated to all those singles who find themselves stuck in the shayad world, and to inspire them to plan and take the first step.”
Parixit Bhattacharya
The TVC has been created by TBWA India. Commenting on the creative thought behind the new television commercial, Parixit Bhattacharya, Managing Partner, Creative, TBWA India, said, "This TVC is designed to deliver a simple message – that every single person should take charge of their fate and step out of Shayad.com and step into Shaadi.com. It wants to establish one single fact that if you have decided to get married, you need to come to Shaadi.com where dreams are brought to life."
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