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Radico Khaitan awards creative mandate to ADK-Fortune

The agency will work on the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt

Radico Khaitan Ltd. has announced the appointment of ADK-Fortune as its creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled from the agency’s Gurgaon office.

Radico Khaitan is a key player among alcoholic beverages in India.

Commenting on the association, Amar Sinha, Radico Khaitan, CEO, said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the Premium Vodka and Brandy Segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.” 

Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune, said, “Radico is interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive Vodka and Brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”

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