MTV, the youth channel from Viacom18, is launching the seventh season of its music show MTV Unplugged with popular names from the music world on Saturday, December 9, at 8 pm.
Continuing its association with Royal Stag Barrel Select for the sixth consecutive year, MTV will roll out a host of 360-degree promotional activities, including radio, print, digital, cinema and brand associations. While season seven promises to be fascinating, the show has been a clear favourite with audiences across the seasons for its amazing performances.
Raj Nayak, COO, Viacom18, said, âSince the time of its inception, MTV has created a differentiated positioning for itself. It is the ultimate authority on music and everything related to youth. The brand is known for creating unique music-related properties and Unplugged is one such property that has gained a massive fan- following because of its presentation of music in its rawest form through rich performances by an exemplary line-up of artists. This is a show that people wait for with a lot of anticipation every year and we aim to continue to deliver quality content and rule the hearts of our fans with the season seven of Royal Stag Barrel Select MTV Unplugged as well.â
With episodes featuring musical legend AR Rahman, who recreated a surprise rendition of his iconic song âUrvasi, Urvasiâ, and surreal performances by Shreya Ghoshal, Badshah, Sachin-Jigar, to name a few, the sixth season was a success. The channel claimed that after garnering an overall reach of around 130 million viewers on social media platforms, the latest season of MTV Unplugged is expected to reach higher.
Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, âThe latest season features a unique and beautiful confluence of soul-stirring vocals and interesting musical arrangements, doing away with anything that distracts from what is pure. This year as well, the audience will be privy to a great line-up of artists who will be transforming some of their biggest musical numbers to the unimaginable in a more vulnerable and intimate setting. Itâs going to be fascinating to see artists like Vishal Bharadwaj, Shankar Mahadevan, Farhan, Papon, Monali and others going unplugged and recreating songs that people love. Also, itâs extremely exciting for us to have Royal Stag Barrel Select back on board for the sixth consecutive season which shows that good content will always be appreciated.â
Raja Banerji, Assistant Vice-President (Marketing), Pernod Ricard India, said, âAfter the resounding success of previous seasons, Royal Stag Barrel Select MTV Unplugged is back with yet another mellifluous season. We are delighted to continue our long-standing association with MTV, which has indeed been successful and fruitful and we hope that the property will continue to enthral the Indian audience.â
This season will showcase performances from legends like Vishal Bhardwaj, Shankar Mahadevan, Armaan Malik and Farhan Akhtar in their acoustic glory for the first time. The audience will be in for a musical treat as Shankar Mahadevan will be seen performing with his sons Siddharth and Shivam and Vishal Bhardwaj will rekindle magic with his wife, Rekha Bhardwaj. Apart from them, Monali Thakur, Papon, Amaal Malik, Shalmali Kholgade, Amit Mishra, Tushar, Shaswat Singh, Naakash, Nikita Gandhi, Ahen, Akhil Sachdeva, Sunny MR will be delivering stunning acoustic performances.