According to Interbrand India report, for five consecutive years, Tata Group continued to hold the top position among Indian brands. 2017 has been an interesting year in the world of brands and businesses. Despite Airtelâs strong performance, Reliance jumped to #2 which brings to light the success of Jio, a wholly owned subsidiary of Reliance Industries that provides wireless 4G LTE service in the country.
Following Airtel is HDFC Bank at #4. Life Insurance Corporation of India (LIC), State Bank of India, Infosys, Mahindra, ICICI and Godrej rounded out the top 10. The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak that highlighted the relevance of purpose centricity, technology and brand in driving their growth.
More than half of the Best Indian Brands came from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top growing sectors where leading the change is brand Maruti Suzuki, which posted a 19 per cent increase in brand value over 2016.
Breaking into Best Indian Brands for the first time at #17 is Royal Enfield, an Indian motorcycle manufacturing company, with brand value at Rs 90.8bn, riding on its successful year-on-year financial performance and earnest branding efforts, which has been consistently executed across touch points.
The other new entrant comes from the âbasic materialsâ sector â Ambuja Cement at #40 with brand value at Rs 15.18bn, given its strong financial performance despite the impact of demonetisation and its recent merger with ACC, Ambuja is staged to drive growth.
The top 40 Indian Brands have a combined total value of Rs 4755.7 bn, an increase of 5 per cent from 2016. The top 10 brands contributed 63 per cent of the total brand value in India. For the complete top 40 ranking and the report with comprehensive analysis of growth, sector and industry trends, click here
Commenting on the report, Ashish Mishra, Managing Director, Interbrand India, said, âThe Best Global Brands understand that brands are the platform for growth. A quick look at the top growing brands confirms how outgrowing the now and changing at the speed of life create admirable value growth. Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value.â
He further said, âMaruti Suzuki, our top growing brand for the second year in a row, has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market.â
On being the top Indian brand for five consecutive years, Harish Bhat, Brand Custodian, Tata Sons, said, âTata is a brand that is synonymous with leadership and trust. Â The Tata brand has a truly global reach and a presence across diversified businesses. Â Over the past 149 years of its existence, the Tata Group has consistently kept the community at the centre of everything it does, in line with the vision of its founder, Jamsetji Tata. Â Simultaneously, Tata has remained relevant to every generation, powered by its pioneering spirit. Â These values make Tata a unique and powerful brand that is well regarded and much loved by all its stakeholders.âÂ
On being one of the top growing brands this year, Jayant Acharya, Director, Commercial and Marketing, JSW Steel, said, âJSW is known for its ambitious growth story as well as for its commitment to the nation. We have been able to take on challenging goals and convert them into reality, while ensuring inclusive growth in the communities we live in. Our initiatives in the sports and community streams have already established our impact beyond our immediate stakeholders. We are further strengthening our brand to bring positive transformation and prosperity to every life we touch.â
âWe are living in one of the most exciting periods of change â societal, technological, industrial â that impact every aspect of commerce and life,â said Gonzalo Brujo, Chief Executive Officer of Interbrand EMEA, Latam and India.
âIn this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers, challenges, markets, competition, mindsets, technology and potential. Which is why businesses need brands more than ever. The Best Indian Brands understand this value in belief systems and purposes, and hence propel this change without losing the way,â he added.
The ranking is based on three key components that contribute to a brandâs cumulative value:
â˘ The financial performance of the branded products and services
â˘ The role the brand plays in influencing customer choice
â˘ The strength the brand has to command a premium price or secure earnings for the company
With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc.