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Instagram expands access to branded content tool

The expansion will increase transparency between creators, brands and the community. The content tool makes it easier for creators to more clearly communicate when they partner with businesses

Instagram has announced the expansion of its branded content tool originally launched in June. The ability to use the “Paid Partnership with” tag will now be available to all creator accounts that have access to insights.

The branded content tool makes it easier for creators to more clearly communicate when they partner with businesses while providing valuable insights. The expansion of the tool will further increase transparency between creators, brands and the community.

Along with the expanded access, Instagram will be beginning to alert creators when the systems find content that falls outside company policy through in-app notifications on Instagram. Once notified, creators will be given the option to tag a business partner. These notifications are intended to help creators adopt the ‘Paid Partnership with’ tag and drive greater transparency on Instagram.

Today, one can see Cristiano Ronaldo, Star Wars, and British Vogue already leveraging the tool, ultimately driving meaningful value and engagement back to the businesses they partner with.

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