Publicis India has been appointed to handle the full-service responsibilities of Cera, one of the leading home solutions provider based out of Ahmedabad. The mandate will be handled by the Delhi office of Publicis India and it was won after a multi-agency pitch.
As part of the mandate, Publicis India will be responsible for preparing a pan India communication objective for the brand and play a vital role in building Cera into a dependable and popular household name in India for complete home solutions.
Atul Sanghvi, Executive Director, Cera said, âCera has exponential growth plans for coming years, with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.â
Srija Chatterjee, Managing Director, Publicis Worldwide India said, âOur strategic insight and ideas have led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL and Linen Club, amongst others. Cera is a leading home solutions player in India and weâre keen to partner them and play a significant role in making it a future-ready player of tomorrow.â
Ravpreet Ganesh, Executive Director, Publicis India said, âCera is a leading name in home solutions and weâre happy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.â
Cera offers an extensive range of products like Sanitaryware including green products, faucets, tiles, wellness, kitchen sink, mirrors and more. Combining innovation and style in their products, its concepts are an ideal blend of functionality, sustainability and style.
Credited as one of the fastest growing firms in bathroom solutions segment, Cera keeps modern lifestyle of its customers in mind as it delivers state-of- the-art products. It has a sales network of around 2000 distributors and 10000 retailers across India.