Allison+Partners has added new outposts in India and Australia, expanding the agency’s footprint in Asia-Pacific to 10 offices and bolstering its ability to provide services to clients across the region.
Pranav Kumar has been appointed Managing Director in India, and Michelle Rovere is serving as Managing Director in Australia.
“Our expansion in India and Australia marks another important milestone for Allison+Partners’ ability to provide broad support for clients operating in Asia-Pacific and worldwide,” said Andy Hardie-Brown, Allison+Partners’ co-founder and Global Chief Operating Officer.
“Pranav and Michelle are both seasoned marketing communications veterans with deep integrated experience, and are already adding tremendous value to our teams and clients,” added Hardie-Brown.
Kumar will oversee business growth and operations in India, while providing strategic client counsel to Allison+Partners’ India clients. He brings nearly two decades of communications experience, specialising in reputation and issues management, content marketing and digitally integrated campaigns. Prior to Allison+Partners, Kumar established Next Fifteen agency, Bite Communications’ India business as its Managing Director, eventually merging with sister agency, Text100. Kumar worked with a range of global and boutique agencies in leadership and client-facing roles. Through his career, Kumar has worked with a myriad of leading brands, including The Boeing Company, Rolls-Royce, Intercontinental Hotels Group (IHG), Motorola, Salesforce, Siemens and the Bill & Melinda Gates Foundation, among others.
“As an agency that has already experienced remarkable success in Asia-Pacific, I am looking forward to continuing the momentum for Allison+Partners in India. With a talented team backed by an outstanding network, Allison+Partners is well-positioned to partner with India’s leading brands and multinational firms operating here for their communications remits,” said Kumar.
“I’m looking forward to building awareness of our capabilities here and building a great business for the agency,” added Kumar.
Based in Sydney, Rovere will oversee business growth and operations in Australia along with providing in-market support to clients. She is an expert in reputation and issues management, internal and external stakeholder communications and content development, and has spent more than 20 years developing marketing and communications programmes for some of the world’s most recognised and respected technology and consumer lifestyle brands. Prior to joining Allison+Partners, Rovere founded two local consulting businesses and worked with several agencies, including Burson-Marsteller, Hausmann Communications and Howorth Communications. She held in-house public relations positions with IBM and Mars Petcare Australia.
“Allison+Partners’ one global P+L structure is a great benefit to clients, allowing us to bring the best talent for clients regardless of location,” said Rovere.
“We’ve already seen tremendous growth in the region, and I look forward to further strengthening existing relationships and exploring new opportunities for the agency,” added Rovere.
Allison+Partners, an MDC Partners company, is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. Allison+Partners has 29 offices worldwide and is organised around six practices: consumer marketing, corporate, global china, healthcare, public affairs and technology.
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