Alchemist Marketing & Talent Solutions Pvt Ltd. has appointed Samta Thakker as Associate Marketing Consultant to focus on and expand its experiential marketing, AOR and intellectual properties business and contribute towards growing its overall portfolio. She will report to the management and mentored by Chief Product Officer at Alchemist, Shakun Singh.
Thakker comes with over seven years of experience in media industry, and has previously been part of renowned organisations such as Shobiz Experiential communications Pvt Ltd. and Amagi Media labs Pvt Ltd. Before joining Alchemist, she spent three years working on her own events and an IP venture. To her credit is The Glamorous Kids Show, which had association with brands like Marks & Spencer, Max, Sketchers, Being Human, Govardhan, etc.
Manish Porwal, MD of Alchemist, said, âAlchemist is growing each year in the domain of experiential marketing and IP creation. We have launched over four IPs of our own and have created many more for our clients. Samtaâs appointment is a strategic move towards this goal. She comes with a very strong understanding and background of the industry and has been an entrepreneur herself, which adds to her ability to look at the left brain side of the business. Having spread our wings in music (Anoushka Shankar Projects), theatre (Delhi Theatre Festival), education (Rendezvous), Entertainment (CelebScore), and many more through our partner Beep Experiential Marketing, we are hoping Samta would be instrumental in magnifying the existing IPs and launch new initiatives.â
âI am glad to be a part of such an innovative and growing organisation providing world-class communications solution. I look forward to leveraging my skills and be a part of their 360 degree marketing solution teamâ said Thakker.
Alchemist Marketing Solutions is a 360-degree marketing firm that believes in providing through-the-line solutions to brands. Unlike a typical advertising or media agency, Alchemist offerings are usually solution based and media neutral, thus giving them a strategic edge over others.
They often work as an extension toÂ marketing teams. Their top management, led byÂ Manish Porwal, ex-MD Starcom and ex-CEO of Percept, brings them with a combined experience of 50+ years in media and marketing space, thus making them adept inÂ communication, creatives services, digital solutions,Â ips,Â events and activations.
Alchemist has worked for brands likeÂ MaxLife,Â Castrol, L'oreal, UB Group, DLF, Sai Estate Consultants, MCHI, INOX and American Express among many others.