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Abott appoints VML as social partner for dermo-cosmetic brand Eau Thermale Avène

VML will create interactive awareness campaigns directed at the brand’s target audience and push Eau Thermale Avène socially. It also intends to change the way dermo-cosmetic brands are selected

VML India has been appointed by Abbott as Eau Thermale Avène’s partner to launch a brand awareness campaign in India on social media channels Facebook, Instagram and Twitter.

Eau Thermale Avène, part of the Pierre Fabre Group, marketed in India by Abbott, is a dermo-cosmetic brand in the European pharmacies and dedicated to sensitive skin. Eau Thermale Avène has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, skin irritation, intolerant skin and sun protection.

Eau Thermale Avène was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Avène is well established in the medical environment and is recommended by top dermatologists in India and worldwide.

VML has been appointed by Abbott India to enable Eau Thermale Avène to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Avène socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected.

Ritesh Rajput, Senior Manager, Digital Initiatives, Abbott India, said, “The Eau Thermale Avène Quality Charter is our four-point promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Avène to the heart of the Indian consumer”.

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