&TV launches new primetime fiction show 'Siddhivinayak'

&TV has announced the launch of new primetime fiction Siddhivinayak at the 9 pm slot from Monday to Friday, starting October 26.

Produced by Studio B & M, Siddhivinayak captures the essence of every emotion – hatred, drama, power or love – with an extremely impactful narrative. A passionate hate story, the show is set against the backdrop of an upcoming actor Vinayak Kundra (Nitin Goswami), and a junior dancer Siddhi Joshi (Neha Saxena). The only thing common between Siddhi and Vinayak is their mutual feeling of hatred. This hatred will further the distance between Siddhi and Vinayak.

Rajesh Iyer

Speaking about the show, Rajesh Iyer, Business Head, &TV, said, “Love stories have always excited Indian audiences and is integral to a GEC’s content play. Given the demand for such narratives, we thought of presenting a contemporary amalgamation of Bollywood and romance to the viewers with our latest offering Siddhivinayak, a passionate hate story. Bollywood and the life of stars have always raised curiosity and the story of Siddhi and Vinayak, packed with passion, hate, drama and romance, will provide an exciting journey of a film star and his tryst with a junior dancer.”

Producer Prashant Bhatt said, "Siddhivinayak will give the audience a closer look into the life of a Bollywood star, Vin, and his unusual relationship with a junior dancer, Siddhi. Unusual because it’s not love but hatred that brings him closer to Siddhi.  The show is an attempt to go beyond the regular love stories and present to viewers a unique and passionate hate story. The grandeur of the set has been designed keeping in mind the life of a superstar and the Bollywood industry where the audience will definitely enjoy the look and feel of the show. Bollywood is close to everyone’s heart and the right mix of romance in it makes Siddhivinayak a unique proposition for the audience.”

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