The Advertising Club (TAC) India is all set for the 2017 edition of the Emvies. The awards have been adjudged by a distinguished jury of around 211 industry leaders from across the country.
The awards have continued to grow in scale and strength, recognising path-breaking brand campaigns and innovations. This year, they will to be held on October 13 at The St. Regis Mumbai, with thought leaders from across the advertising and media fraternity expected to be attend.
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, â€śOne of the most trusted and coveted awards in the category, the response to Emvies continues to scale with increased participation and representation from all industry stakeholders.Â India has been at the forefront to creating some ingenious campaigns that have showcased high effectiveness and fuelled behavioural change. Emvies continues to be committed to lauding and recognising such pioneering communication stories that his delivered on its business and brand objectives.â€ť
Elaborating on the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies, said, â€śThe Emvies 2017 will once again celebrate ground breaking and high impact media campaigns that have successfully contributed towards driving resonance for the brands.â€ť
Speaking of the awards in his first year as President of the Advertising Club, Vikram Sakhuja, said, â€śThe Ad Club believes in promoting excellence in the field of advertising and marketing and the Emvies are and remain the gold standard of media excellence. I would like to commend the jury comprising agencies, media and advertisers in selecting the transformational work.â€ť