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Republic TV’s Hrithik-Arnab conversation gets traction on digital

The channel followed a digital-first release strategy with four video news snippets of the interview released to its audience via its website, republicworld.com two days prior to the full telecast. The episode was simulcast on the website as well as streamed on Hotstar

Arnab Goswami recently had a candid conversation with Hrithik Roshan about the controversy surrounding him and actress Kangana Ranaut, a topic he has been avoiding for a long time. Republic TV garnered two million hits on its website republicworld.com and garnered 10 million video views in just three days (October 5-7) with its series of breaking news around trending topics on search.

The channel was the first to carry Roshan’s interview, speaking exclusively with Goswami on the show ‘Nation wants to know’ on the Roshan-Ranaut controversy.

While Ranaut has been quite vocal, Roshan had maintained his silence until now. Republic TV followed a digital-first release strategy with four video news snippets of the interview released via its website, republicworld.com two days prior to the full telecast.

The episode was simulcast on the website as well as streamed on Hotstar. On Hotstar, the show recorded a seven-time increase in reach and 4.7-time increase in daily average time spent versus the average for September.

Other than this, Republic World had a lot of exclusive news. Republic’s digital reach and influence now extends not only over India but also includes news followers from USA, UAE, UK, Canada, Australia and the rest of the world.

Vikas Khanchandani

Vikas Khanchandani, CEO, Republic TV said, “Being the genre leader we have had access to exclusives including an interview with the Israeli PM, Benjamin Netanyahu, the first to interview UP CM Yogi Aditya Nath and now Roshan. Republic TV will capitalise on its journalistic strengths and will move to simultaneously distribute content digitally. We have many different digital-specific features including vertical video (mobile-friendly portrait mode) and virtual reality which will form a strong part of the type of content we share. The first few months have been exciting and we look forward to building on this momentum.”

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