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Outbrain expands reach in India with new publisher partnerships

Premium discovery platform inks deals with Network18 and India TV News, growing its leadership position in the business and finance verticals

Outbrain has announced the expansion of its publisher network in India. Joining its impressive list of premium publications in India and around the globe are Network18 - with Firstpost, News18 (English) and News18 (Hindi) - and India TV News - with India TV News, Khabar India TV and India TV Paisa.

Outbrain constantly seeks to bolster its supply of premium inventory, and this latest series of partnerships has added new momentum, heralding new opportunities for publishers and brands across India. This development takes place against a backdrop of steadily rising demand for reaching highly qualified audiences and, on the back of recent initiatives such as Outbrain’s expansion of programmatic access on the AppNexus marketplace.

As a strategic market, India has anchored Outbrain’s regional presence and continues to hold tremendous potential. The performance-driven Discovery platform already counts India.com Group (Zeenews; Bollywoodlife; india.com; dnaindia), The Hindu Group (The Hindu; The Hindu Businessline), and the Indian Express Group (Financial Express; Jansatta; Loksatta) in its network of premium publications. This distribution helps marketers in India build an audience and reach new customers using advanced targeting options via the Outbrain network.

"At India TV News, Khabar India TV and India TV Paisa, we strive to bring something truly valuable to our readers in terms of content experience. We are happy to announce our partnership with Outbrain, and we believe it will help our growing base of digital readers get high quality recommendations to enhance their online engagement and experience," said Vikas Handu, Vice President - Digital, India TV Group.

"True value creation in the publisher ecosystem lies in helping our partners drive the bottom line, and that has always been our priority. Having said that, what Outbrain offers goes beyond mere revenue generation. We’re also in the business of performance targeting and enhancing user engagement by serving relevant content for our publishers’ audiences," commented Sandeep Balani, Head of India at Outbrain. “We're delighted to announce our partnerships with Network18 and India TV News, empowering them to achieve superior monetization and deliver heightened engagement for their audiences."

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