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Oriflame’s new film seeks a #beautifulchange for a happier tomorrow

Conceptualised by Brandmovers India, the film featuring Kalki Koechlin urges everyone to make a beautiful change. It could be a small step or a giant leap, every little thing counts

Click on the Image to watch the TVC.

Beauty products company Oriflame India and its creative digital agency on record, Brandmovers India, have stirred up an important conversation with their latest digital film.

In the latest campaign starring brand ambassador Kalki Koechlin, the brand urges everyone to make a beautiful change – it could be a small step or a giant leap, every little thing counts.

The film weaves a touching, relatable story that is refreshing in its outlook and is bound to strike a chord. We are often disheartened by all that is happening around us in the world. We tend to forget that we have to be the change that we want to see in the world. We could take the smallest of actions to contribute to a happier world. It is time for us to step up and set an example for the world around us by doing our bit.

Naveen Anand

Naveen Anand, Senior Director, Marketing, Oriflame South Asia, said, “We’re proud to kick-start Oriflame’s global #beautifulchange campaign in India with this lovely film featuring Kalki Koechlin, our brand ambassador. As a brand, Oriflame believes in sustainability and this film voices that sentiment. We truly hope the film strikes a chord with the audience and encourages them to make a beautiful change as well, in their own way.”

The film intimately explores the lives of three women – their trials and tribulations and how a little act of kindness and compassion can go a long way. Ajalaa, played by Koechlin, is a free-spirited woman of today who loves gardening. She is an optimistic woman who believes that one of her favourite plants that has gone bare will spring back to life one day. Her domestic help, Jaanvi, arrives one day with her daughter, Bhavisha. Ajalaa is immediately drawn to the girl and is distraught by the fact that she had to be pulled out of school and made to work instead. As the story pans out, we are reminded that no matter how dreary any situation may seem, there is always light at the end of the tunnel. True to Ajalaa’s beliefs, the plant does show signs of life one day and this in turn makes her want to take a little step – to make a beautiful change.

Suvajyoti Ghosh

Sharing his views on the film, Suvajyoti Ghosh, MD and Chief Creative Officer, Brandmovers India, said, “This was not just a great film for us to make but an important one too. The thought behind the film is pertinent and we hope that it initiates these important conversations on social media and otherwise.”

Adrijaa Sanyal

Adrijaa Sanyal, Creative Director, Brandmovers India, who scripted the film, said, “Oriflame is about empowering people's lives. It's at the very core of the brand. Our story is about that same sentiment which we believe is at the core of every human being – the power and will to make a positive change. And the thing about change is it creates a ripple effect. That's what happens within the story and that's the hope of this story – that it would create a ripple of change in the consumer's life.”

Founded in 1967, Oriflame is a beauty products company selling direct in more than 60 countries. It offers a wide portfolio of Swedish, nature-inspired, innovative beauty, skin care and wellness products.

The TVC:

Credits:

Agency: Brandmovers India

Managing director and Chief Creative Officer: Suvajyoti Ghosh

Creative Director: Adrijaa Sanyal

Script and screenplay: Adrijaa Sanyal

Account Director: Unnikrishnan Pillai

Social Media: Gauri Shirur, Dyuti Banerjee, Sreya Bose

Production House: Illusionist Films

Director: Rraj Kaushal

Producers: Apeksha Agarwal, Pooja Khubchandani, Siddharth Agnihotri

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