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New solutions agency ‘SIQS Entertainment’ announces launch

It will provide entertainment marketing solutions from talent management, brand consultation and associations, event management, digital solutions, including merchandising and developing IPs for celebrities

(L-R) Uday Singh Gauri, Bunty Sajdeh and Nitin Arora

Uday Singh Gauri, Nitin Arora and Bunty Sajdeh announced the launch of their partnership venture SIQS Entertainment, an end-to-end entertainment solution agency.

SIQS Entertainment will provide entertainment marketing solutions from talent management, brand consultation and associations, event management, digital solutions, including merchandising and developing IPs for celebrities.

On the association, Sajdeh, Co-founder, SIQS Entertainment, said, “I know Gauri since last 15 years. We’ve worked together in Percept back in 2002. His hard work and interpersonal skills have evolved him into an experienced agent in the entertainment business; and coupled with my experience of strategizing/ brand building I see tremendous potential in collaborating with him."

Gauri, co-founder, SIQS Entertainment, said, "Sajdeh and I go a long way back. The way he has carved a niche in the sports management and marketing field is truly admirable. We will bring in our combined experience and focus to start a great journey together."

Arora, co-founder, SIQS Entertainment, said, “Uday and I have successfully collaborated many times over the past few years in the entertainment business and I have always admired his professionalism and enthusiasm. So when an opportunity came about to collaborate with Sajdeh and him at a more macro level it made perfect sense to engage myself in the business venture."

The agency will operate from its Mumbai office and later plans to extend to other metro cities.

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