IndiaCast, the domestic distribution, international and digital business arm of Viacom18 and TV18, announced an organisational rejig of its international team. The restructuring exercise is aimed at making the organisation future-ready as it enters its next growth phase. With this move, IndiaCast has emphasised its focus on alternative revenue sources such as digital and live events in its international business.
The role of Govind Shahi has been expanded as the Business Head for Europe, Americas, APAC & Outbound Sales. The functional heads of these regions will now report to him directly.
Sachin Gokhale will now assume the role of Heading the Corporate Strategy, Operations for international business and will continue to oversee the Middle East & Africa region. He will also take charge of Vootâ€™s (Viacom18 digital initiative) international expansion into the overseas markets.
Debkumar Dasgupta continues to Head the Syndication, New Media/Digital licensing businesses. In addition, he will oversee the South Asia linear business.
All the international business heads will report to Anuj Gandhi, Group CEO, IndiaCast.
Anuj Gandhi, Group CEO, IndiaCast said, â€śWe are at the cusp of a big change in our industry with alternative sources of growth emerging in terms of the technology and business models globally. Keeping in mind the ever-changing landscape, It is important for us to have a structure that is agile, empowers business heads to challenge the given and capitalise on opportunities. I am confident that with this exciting structural change coupled with our bold growth agenda will help us excel in our business ambitions.â€ť