Gozoop, the integrated communication agency, has won the digital mandate for HRX by Hrithik Roshan. As part of the mandate, Gozoop will manage the HRX digital assets such as Facebook, Twitter, and Instagram to strengthen consumer loyalty and acquire new relationships with the brand. One of the key agenda will also be to drive awareness about the stories behind the brand's collections.
Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said, â€śWe are delighted to partner with a brand that values a digital first approach to connect with its audiences in todayâ€™s times. We look forward to leveraging our experiences and insights to help brand HRX win in this new world.â€ť
The mandate includes social media strategy, content marketing and creative strategy across digital platforms.
Afsar Zaidi, CEO, HRX, said, â€śWe are looking forward to working with Gozoop as our new digital partners. We wanted to associate with someone who has hands-on digital marketing space understanding, profound comprehensions into social trends, and most importantly a team of like-minded individuals who will help effectively channelize the digital narrative.â€ť
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing people together to believe in the philosophy of becoming the best version of themselves. It aims to revolutionise the fitness scenario in India, as a high quality alternative to international brands with its lines of sportswear and fitness accessories.