âGaana Originalsâ, a platform to promote non-film music, which was launched last month seems to have hit the high notes with Gaana consumers as the first 6 songs have crossed 20 million streams on the Gaana platform in just 5 weeks. With the success of Gaana Originals, Gaana has crossed another milestone of 40 million monthly active customers in Sepâ17.
Out of the first 6 songs, âTum hardafa hoâ by Ankit Tiwari and âAaja Meri bike Peâ by Tony Kakkar have crossed more than 4.5 million streams each. Promptly followed by Millind Gaba âMain teri ho gayiâ with 3.5 million & âThe Ankahee Projectâ by Sona Mohpatra that has witnessed 3 million playouts. The latest songs âCamrye Waleyaâ by Neha Kakkar with 2 million & âBas Ek Baarâ by Sachin Gupta with 1 million streams are gradually gaining popularity on the platform.
Ankit Tiwariâs Tum Hardafa Ho has already made it to Mirchi Top 20 and various other industry top charts across radio stations and TV music channels. In the next 6 weeks, 6 more songs will be released under Gaana Originals including songs from legendary singing sensations like Sonu Nigam and Shaan.
Prashan Agarwal, COO, Gaana said, âthis is an initiative to empower artists who can showcase and exercise their freedom & creativity without having to worry about the boundaries defined by limited film releases. 20 million streams in just 5 weeks is the biggest appreciation of this initiative from our customers, as most of these songs have grown better than few of the top Bollywood hits.â