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Emvies 2017: Mindshare retains Agency of the year; Star India, Vodafone named Client of the year

Mindshare ruled with 265 points followed by Wavemaker (235), Madison (130) and Lodestar UM (85). Madison also won the Grand Emvie

MINDSHARE INDIA MEDIA AGENCY OF THE YEAR

GroupM’s Mindshare won the Agency of the Year title at Emvies 2017, while Madison Media clinched the Grand Emvie trophy at the 17th edition of Emvies event that was held in Mumbai on Friday evening. Star India and Vodafone became the Client of the Year, closely followed by HUL. Emvies is a chapter of The Advertising Club (TAC India).

Mindshare grabbed 265 points, followed by Group M’s newly formed agency Wavemaker that got 235 points, whereas Madison Media (130 points) and Lodestar UM (85 points) came in at No. 3 and 4. Madison Media also grabbed the Grand Emvie of the year for the campaign Asian Paints Corporate - Hindi Search Ads for the First Time in India! (Best Media Innovation - Digital - Search).
Within the media agency tally, MediaComm stood at No. 5 with 50 points and Kinetic stood No. 6 with 35 points. A total of one Grand Emvie, 19 Gold, 33 Silver and 52 Bronze were awarded to the media agencies.

Amongst the Clients who won big, Star India and Vodafone each totalled to 80 points, closely followed by HUL that grabbed 75 points. Asian Paints got 55 points, while Marico and P&G got 50 points each. 
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the Emvies remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.”

Adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country, the jury process is one of the broadest and inclusive. With over 816 entries, the awards have continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path-breaking brand campaigns and innovations.

 Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognising high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”
In his welcome address Vikram Sakhuja, President of The Advertising Club said, “In its 17th year now, the Emvies has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work.  We are engaging with some top global content sites to showcase the best of our archives to the world.” 

EMVIE 2017 :  AGENCY OF THE YEAR
             
NO. Agency Name GRAND EMVIE        20 POINTS GOLD        15 POINTS SILVER    10 POINTS BRONZE         5 POINTS TOTAL
1 Mindshare India   9 7 12 265
2 Wavemaker   4 11 13 235
3 Madison Media 1 3 4 5 130
4 Lodestar UM   2 3 5 85
5 MediaCom Communications Pvt. Ltd.     2 6 50
6 Kinetic Advertising India Pvt Limited   1 2   35
7 Dialouge Factory     1 3 25
8 The Social Street     1 2 20
9 Initiative- Lintas India Limited     1 2 20
10 Isobar India       2 10
11 Motivator     1   10
12 Tonic Media       1 5
13 LIQVD ASIA       1 5
  TOTAL (106 Metals) 1 19 33 52  
EMVIE 2017 : CLIENT OF THE YEAR
             
NO. Client Name GRAND EMVIE        20 POINTS GOLD                                15 POINTS SILVER              10 POINTS BRONZE         5 POINTS TOTAL
1 Star India Pvt. Ltd.   3 2 3 80
2 Vodafone India Limited   2 4 2 80
3 Hindustan Unilever Limited   3 1 4 75
4 Asian Paints Pvt. Ltd. 1   3 1 55
5 Marico Limited   2 1 2 50
6 Procter & Gamble India     2 6 50
7 Tata Motors   1 2 2 45
8 One97 Communications Limited   1 2 1 40
9 Nike India Pvt. Ltd.   2   1 35
10 PepsiCo (India) Holdings Pvt. Ltd.     2 2 30
EMVIE 2017 : RESULTS
       
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - BEVERAGES AND DRINKS 
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Bagpiper Club Soda Lights Camera Bagpiper GOLD
Wavemaker Royal Stag Barrel Select - Large Short Films Harnessing the SPIRIT of the youth GOLD
Mindshare India Mirinda Breaking the deafening Silence - Giving teens a voice SILVER
Mindshare India Boost Play the bigger game SILVER
       
BEST MEDIA INNOVATION - PRINT - DAILIES 
       
Agency Name Brand Name Campaign Title G/S/B
Lodestar UM Tata Tiago India’s 1st Virtual test drive to 4.7 million prospects in one day! GOLD
Mindshare India Rin Rin Antibac GOLD
Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! SILVER
Lodestar UM Mahindra NuPro Toor Dal Demonstrating Superiority with Daana Daana Ek Samaan BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - SOCIAL MEDIA 
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Enamor How we helped Enamor address the elephant in the closet, on a pint-sized budget? BRONZE
       
BEST MEDIA RESEARCH / ANALYTICS - USING PROPRIETARY DATA 
       
Agency Name Brand Name Campaign Title G/S/B
Madison Media Various Brands Maximizing Media ROI Using Cross Channel Attribution BRONZE
Mindshare India Krispy CEREBRO - The Video Recommendations and Personalization Engine BRONZE
       
BEST MEDIA INNOVATION - OUT OF HOME
       
Agency Name Brand Name Campaign Title G/S/B
Kinetic Advertising India Pvt. Limited Vodafone India Limited World's First Rainwater Harvesting SILVER
Dialouge Factory Ceat Coin of Life BRONZE
Mindshare India Kurkure Kurkure Family Express BRONZE
       
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS  - COSMETICS, TOILETRIES, PERSONAL HYGIENE 
       
Agency Name Brand Name Campaign Title G/S/B
MediaCom Communications Pvt. Ltd. Pampers Pampers - It Takes 2 SILVER
MediaCom Communications Pvt. Ltd. Whisper Whisper#LikeAGirl SILVER
Mindshare India Dove Soap Dove : Minute that matters BRONZE
       
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - OTHERS 
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker SF How we got a couple of watches to make friends, go on a 3300 KM adventure and join the adrenaline club in 100 days BRONZE
Mindshare India Hindustan Unilever The See Through Toilet BRONZE
       
BEST MEDIA STRATEGY - MEDIA
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Star Plus Star Plus Ek #Nayi Soch BRONZE
       
BEST MEDIA INNOVATION - TELEVISION 
       
Agency Name Brand Name Campaign Title G/S/B
Madison Media Asian Paints Tractor Emulsion Rediscovering Asian Paints in Smaller Towns SILVER
Mindshare India Star Sports The Content Raid by Kabaddi World Cup 2016 BRONZE
       
BEST MEDIA STRATEGY - SERVICES
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Paytm BOX Office Weekend Planning SILVER
Wavemaker Colgate Pocket Dentist SILVER
Wavemaker OLX How we created OLX a Google for Online Classifieds BRONZE
Wavemaker LinkedIn India Golden ticket for a successful career BRONZE
LIQVD ASIA Indiabulls Home Loans 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man BRONZE
       
BEST MEDIA INNOVATION - PRINT - MAGAZINES  
       
Agency Name Brand Name Campaign Title G/S/B
The Social Street Health Assure Spot of Sun BRONZE
       
BEST MEDIA STRATEGY - CONSUMER PRODUCTS - COSMETICS, TOILETRIES, PERSONAL HYGIENE
       
Agency Name Brand Name Campaign Title G/S/B
Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz SILVER
Mindshare India Dove Challenging Beauty Stereotypes SILVER
MediaCom Communications Pvt. Ltd. Whisper Whisper#LikeAGirl BRONZE
MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving BRONZE
       
BEST MEDIA INNOVATION - CINEMA  
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Bagpiper Chowka Produced by Bagpiper SILVER
The Social Street Exide Industries Battery Nahi Exide Bolneka BRONZE
       
  BEST MEDIA STRATEGY-CONSUMER PRODUCTS - CONFECTIONARY AND FOOD  
       
Agency Name Brand Name Campaign Title G/S/B
Lodestar UM Amul How Amul killed the Demonetization Demon GOLD
Mindshare India Cornetto Cornetto – New Symbol of Love 2.0 BRONZE
Mindshare India Kurkure Kurkure Family Express BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - VIDEO 
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Voot STARTING FROM SCRATCH! SILVER
Tonic Media Nutralite World's First Healthgram BRONZE
Wavemaker Royal Stag Barrel Select - Large Short Films Short is Big BRONZE
       
BEST MEDIA INNOVATION - SPONSORSHIPS  
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Star Plus Star Plus Ek #NayiSoch GOLD
Mindshare India NIKE Da Da Ding GOLD
Mindshare India Hindustan Unilever The See Through Toilet GOLD
Motivator Himalaya Pimple? SILVER
MediaCom Communications Pvt. Ltd. Gillette India Gillette Uncloning India BRONZE
       
BEST MEDIA RESEARCH / ANALYTICS - BEST USE OF ANALYTICS / DATA TECHNOLOGY  
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Multiple Brands Kyve - Know Your Videos Effectively BRONZE
Lodestar UM Tata Hexa Influencer Matrix - The Visual Guide to Influencer Planning BRONZE
       
BEST MEDIA INNOVATION - AMBIENT MEDIA  
       
Agency Name Brand Name Campaign Title G/S/B
Kinetic Advertising India Pvt. Limited WORK IN INDIA MUKHOTA Life Saving Mask GOLD
Dialouge Factory Ceat Coin of Life BRONZE
Dialouge Factory Broadcast Engineering Consultants India Limited Apne Mann Ki Baat BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM 
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Vodafone How Vodafone used Airtel's Open network campaign to increase subscribers GOLD
Mindshare India Star Plus Star Plus - Nayi Soch SILVER
Wavemaker Colgate Pocket Dentist SILVER
MediaCom Communications Pvt. Ltd. Pampers - P&G India Pampers - It Takes 2 BRONZE
       
BEST MEDIA INNOVATION - BRANDED CONTENT 
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Dove Challenging Beauty Stereotypes GOLD
Madison Media Nihar Shanti Nihar Shanti - Angrezi Pathshala Funwala SILVER
Mindshare India Bajaj V The Invincible Indians BRONZE
Mindshare India Star Plus Star Plus Ek #NayiSoch BRONZE
Wavemaker Royal Stag Barrel Select - Large Short Films Harnessing the SPIRIT of the youth/Short is BIG BRONZE
       
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES 
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Nike Da Da Ding GOLD
Madison Media Asian Paints Royale Play #MakeRoomForNeu SILVER
Lodestar UM TATA HEXA Integrating task, media & path-to-purchase The Tata Hexa Way SILVER
Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians SILVER
       
BEST MEDIA RESEARCH / ANALYTICS - USING EXISTING DATA
       
Agency Name Brand Name Campaign Title G/S/B
Lodestar UM Tata Hexa Influencer Matrix - The Visual Guide to Influencer Planning BRONZE
Lodestar UM Mahindra & Mahindra Rural Prosperity Index 2.0 BRONZE
       
BEST MEDIA INNOVATION - RADIO
       
Agency Name Brand Name Campaign Title G/S/B
Madison Media Nihar Shanti Angreezi Patshala Funwala GOLD
Wavemaker Sonata ACT HOW WE MADE MEDIA COURAGEOUS AND WOMEN CONFIDENT FOR A REVOLUTIONARY WATCH SILVER
Wavemaker Kotak Mahindra Bank KOTAK DWARA JANHIT MEIN JAARI SILVER
       
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - CONFECTIONARY AND FOOD 
       
Agency Name Brand Name Campaign Title G/S/B
Lodestar UM Amul How Amul Killed the Demonetization Demon BRONZE
Madison Media Tata Salt Tata Salt - #NamakKeWaastey BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - SEARCH
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker VODAFONE INDIA LIMITED When Search created intent instead of addressing it! SILVER
Madison Media Saffola Life Saffolalife- A healthy heart at the heart of every search BRONZE
       
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - OTHERS 
       
Agency Name Brand Name Campaign Title G/S/B
Madison Media Godrej Ezee A Not So Ezee Challenge GOLD
MediaCom Communications Pvt. Ltd. Vicks - P&G India Vicks #TouchOfCare BRONZE
       
EMVIE FOR GOOD 
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Star Plus Star Plus Ek #Nayi Soch GOLD
The Social Street Prasadam Industries The Rooted Solution SILVER
Lodestar UM DOOR STEP SCHOOL Recognition for good SILVER
Kinetic Advertising India Pvt. Limited Vodafone India Limited World's First Rainwater Harvesting SILVER
Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - MOBILE / HAND HELD DEVICES
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Vodafone How Vodafone used Airtel's Open network campaign to increase subscribers SILVER
Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Google Maps BRONZE
Mindshare India NIKE WHEN TINDER SWIPED RIGHT FOR NIKE BRONZE
Wavemaker Platinum Guild India India's first Wearable banner BRONZE
       
BEST MEDIA STRATEGY - CONSUMER DURABLES 
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Tata Tiago Tripling with Tiago SILVER
Madison Media Asian Paints Corporate Hindi Search Ads for the First Time in India! SILVER
       
BEST ONGOING MEDIA CAMPAIGN
       
Agency Name Brand Name Campaign Title G/S/B
Madison Media Saffola Life Saffolalife World Heart Day - Protecting the Nation's Heart GOLD
Lodestar UM DOOR STEP SCHOOL How Door Step School continues to be a motivation for slum kids to attend school year after year SILVER
Wavemaker Vodafone India Vodafone superfan: Convergence of paid, owned & earned media BRONZE
Initiative - Lintas India Limited Dettol & Harpic Mere 10 Guz BRONZE
Wavemaker Hero Moto Corp #HeroSalute: The Voice of Billion Indians BRONZE
       
BEST MEDIA INNOVATION - DIGITAL - DISPLAY
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Vodafone How Vodafone used Airtel's Open network campaign to increase subscribers GOLD
Wavemaker Voot STARTING FROM SCRATCH! BRONZE
Madison Media Fevikwik Gel Total Control BRONZE
Isobar India Maruti Suzuki India Limited Maruti Alto - Your First Car on Google Maps BRONZE
       
BEST MEDIA INNOVATION - DIRECT MARKETING  
       
Agency Name Brand Name Campaign Title G/S/B
Dialouge Factory Ceat Coin of Life SILVER
Wavemaker Colgate Pocket Dentist BRONZE
       
BEST INTEGRATED CAMPAIGN - MEDIA 
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Star Plus Star Plus Ek #NayiSoch GOLD
Mindshare India Star Sports One Big Blue - Kabaddi World Cup SILVER
       
BEST INTEGRATED CAMPAIGN - SERVICES
       
Agency Name Brand Name Campaign Title G/S/B
Wavemaker Paytm BOX Office Weekend Planning GOLD
Wavemaker VODAFONE INDIA LIMITED Launching a network of the Youth, For the Youth with the Youth BRONZE
Wavemaker Paytm Ab ATM Nahin, Paytm Karo!!! BRONZE
Madison Media Saffola Life Saffola Life: Making India Heart Healthy BRONZE
       
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING 
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Kurkure KURKURE FAMILY EXPRESS SILVER
MediaCom Communications Pvt. Ltd. Gillette India Gillette Bachelors Of Shaving BRONZE
       
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS - BEVERAGES AND DRINKS      
       
NO AWARD      
       
       
GRAND EMVIE :  Madison Media & Asian Paints Pvt. Ltd.      
Asian Paints Corporate - Hindi Search Ads for the First Time in India!      
{BEST MEDIA INNOVATION - DIGITAL - SEARCH}       
       
MEDIA CLIENT OF THE YEAR :  STAR INDIA PVT. LTD. & VODAFONE INDIA LIMITED      
       
MEDIA AGENCY OF THE YEAR :  MINDSHARE INDIA      
       
OTHER CATEGORIES - The following categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.
BEST IMPLEMENTATION TEAM OF THE YEAR
CATEGORY AGENCY NAME BRAND NAME / Campaign TITLE G/S/B
Best Media Innovation - Print - Dailies Wavemaker Paytm - Ab ATM Nahin, Paytm Karo!!! GOLD
       
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING 50 CRORES ANNUAL BILLING
       
Agency Name Brand Name Campaign Title G/S/B
The Social Street Health Assure Spot of Sun BRONZE
Tonic Media Nutralite World's First Healthgram BRONZE
       
YOUNG EMVIE OF THE YEAR
       
Agency Name Brand Name Campaign Title G/S/B
Mindshare India Binaifer Patel  Hindustan Unilever - David vs Goliath GOLD
Wavemaker Shikha Saket Performance Innovation Specialist SILVER
Mindshare India Divya Ramakrishnan Active Wheel, Cornetto, Rexona - Where's my Ticket on the Virgin Galactic? BRONZE
       
       
       
       
       
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 3RD OCTOBER, 2017      
BEST MEDIA INNOVATION - OUT OF HOME      
  Dialouge Factory Ceat - Coin of Life  
       
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 4TH OCTOBER, 2017      
BEST MEDIA INNOVATION - SPONSORSHIPS        
  Motivator Himalaya - Pimple?  
       
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 5TH OCTOBER, 2017      
BEST MEDIA INNOVATION - DIGITAL - MULTIPLE PLATFORM       
Vodafone- How Vodafone used Airtel's Open network campaign to increase subscribers      
       
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 6TH OCTOBER, 2017      
BEST MEDIA INNOVATION - DIGITAL - SEARCH      
  Madison Media Asian Paints Corporate - Hindi Search Ads for the First Time in India!  
       
THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 7TH OCTOBER, 2017      
BEST MEDIA INNOVATION - DIRECT MARKETING        
  Dialouge Factory Ceat - Coin of Life  
       
MEDIA PARTNER OF THE YEAR :  TV -  COLORS & STAR SPORTS      
       
MEDIA PARTNER OF THE YEAR :  PRINT -  THE HINDU & BENNETT COLEMAN & COMPANY LTD. (THE TIMES OF INDIA)      
       
MEDIA PARTNER OF THE YEAR :  CINEMA - DWARKESH FILMS - 50TH MOVIE PRODUCTIONS      
       
MEDIA PARTNER OF THE YEAR :  RADIO -  BIG FM      
       
MEDIA PARTNER OF THE YEAR :  DIGITAL - GOOGLE      
       
MEDIA PARTNER OF THE YEAR :  OUT OF HOME / AMBIENT MEDIA - RIGHT CLICK SOLUTION      

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