Digital activation and consumer engagement agency, BrandF1irst, has announced its launch. The agency is into contest, loyalty programme and customer engagement campaigns and has refrained itself from digital marketing.
The agency has been operational since December last year and has worked with major FMCG brands for their consumer engagement digital campaigns. In the last few months, the agency conceptualised and executed campaigns for Royal Stag Radio Mirchi Awards, Kohinoor Basmati Rice, Imperial Blue, Zee, Blenders Pride and Britannia Milk Bikis.
Co-founder and Business Head Anirrban Ghosh told BestMediaInfo.com, â€śAt BrandF1irst, we go beyond limits, and deliver excellence in providing various consumer engagement tools by seamlessly integrating our digital platform with above-the-line and below-the-line strategy. We are the bridge of immense possibilities connecting you to your customers in the digital space.â€ť
With an experience of more than 25 years, Ghosh started his career with the ABP Group, then moved to India Today Group and has worked with some reputed media agencies like Percept, Platinum, Madison and Media2win to name a few.
Producing short films for brands is one area the agency aims to expand into. â€śBrandF1irst will have a separate production house by the end of this year to help brands create short films,â€ť said Ghosh.