The Asia Pacific Effie Awards has appointed Charles Cadell as the 2018 Awards Chairman. Cadell is the President of McCann Worldgroup Asia Pacific and President and CEO of McCann Worldgroup Japan.
Cadell joined McCann Worldgroup in early 2011 as the president of McCann Worldgroup Asia Pacific to oversee the region that has some of fastest-growing markets in the world, and one that he has become very familiar with during the last two decades of working across the region. In 2016, he relocated from Singapore to Japan to take on additional responsibilities as the president and CEO of McCann Worldgroup Japan.
Before joining McCann Worldgroup, Cadell was the CEO for Lowe Lintas India where he served since 2008. Prior to this, he was the president of Arc Worldwide Asia Pacific, based in Malaysia. With extensive experience on the agency side of the business, he had held local office management and regional client management positions for Leo Burnett working out of Hong Kong, Shanghai, Thailand, Malaysia and Indochina.
Cadell is a strong supporter of marketing effectiveness and was a jury member at the last Global Effie Awards.
On his appointment, Cadell said, â€śGreat work is the lifeblood of our industry and the best is work which is recognised by the APAC Effies for its marketing effectiveness. Being involved in any Effie jury is always an energising experience and as such, I very much look forward to working with my peers to chair the 2018 APAC Effie Awards and help establish the gold standard benchmark for the year ahead.â€ť
The APAC Effie awards is in its fifth year. Celebrating ideas that work, APAC Effie is the platform where outstanding campaigns from across the region compete for the coveted prize in marketing effectiveness.Â Recognised by clients and agencies around the world as the gold standard, the APAC Effie awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Call for entries for the 2018 APAC Effie Awards will commence soon.