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Capgemini rebrands identity after 13 years, unveils new logo

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character. These three core pillars are dynamism, precision and people

Capgemini has unveiled its new brand identity that builds on its well established reputation and 50-year technology heritage. It is after 13 years that the company has adorned a new logo. The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths as a business partner, addressing the whole breadth of clients’ business challenges, to enable their ambition in the digital world. These three core pillars are dynamism, precision and people.

“We refreshed our logo 13 years ago. A lot has changed since then and not just the size, shape and scope of our business, the entire market has shifted. In this landmark 50th anniversary year, we decided to challenge ourselves in response to these changes. I am proud to launch our rejuvenated brand and visual identity that fully reflects our unique character, our ambition, our passion and our strengths,” said Virginie Regis, member of the Group Executive Committee, Group Marketing and Communications Director, Capgemini.

“Our new identity demonstrates how agile and in motion we are, helping our clients to address their business challenges, with precision and trust. In this age of digital interactions, we were keen to humanise our name with a fresh hand written format. Work is also now underway on the overall architecture of the Group’s brands,” he added.

A newly signed wordmark

It is the fundamental expression of Capgemini’s humanity and commitment. At its core is the vision that technology is nothing without the people behind it. The handcrafted name is now fully part of Capgemini’s logo, which personifies the company slogan that was launched back in 2010 and is just as relevant today – ‘People matter, results count’.

A new spade

It is a precision animated by positive energy. Traditionally the highest value suit in a deck of playing cards, Capgemini’s spade is now fluid and dynamic, reflecting the evolving technology landscape and the ability to constantly adapt and master the latest innovation, yet still with the precision and accuracy that are fundamental to successful client delivery. The spade is now flexible: flowing, folding and turning.

A new invigorating colour palette

Capgemini’s blues are now more vibrant. The darker blue represents the depth of its heritage and the dependability of the brand and its people, while the lighter blue represents the new world – energetic, inspiring and free-thinking. The blues won’t live alone, Capgemini will draw on a range of invigorating colours to bring this fresh new look to life.

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