ALTBalaji, the OTT platform, has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership, including print, television, online, out of home (OOH) and radio.
Manav Sethi, Chief Marketing Officer of ALTBalaji, said, â€śAt ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. ALTBalaji is the only platform to have launched 10 #ALTBalajiOriginal shows till now. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UMâ€™s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions, which will be essential in supporting our business vision.â€ť
Deepak Netram, Senior Vice-President, Lodestar UM, said, â€śWe are really excited to win the ALTBalaji business. We believe the OTT space is both futuristic and promising. With a gamechanger like ALTBalaji, we have a great opportunity, to build on our global learnings and are fully geared to deliver solutions in this space.â€ť
ALTBalaji, post its launch, has been offering shows in various genresâ€“romance, mystery, drama, and comedy. The ad free, subscription-based platform is available in over 80 countries, catering to the need of Indians and Indian diaspora spread across the globe. It is offering content in various Indian regional languages.