Leading independent digital agency, Tonic Media, has rebranded itself as Tonic Worldwide.
The agency claimed that the change in identity is not physically, not crossing boundaries, but crafting ideas out of worldwide human centric experiences. “Tonic Worldwide is an embodiment of the same independent, quirky and fun ideas which our clients and brands have to come to know,” it said in a press statement.
Tonic Worldwide, CEO & Co-Founder, Chetan Asher, said, “We believe in digital experiences FOR PEOPLE, that’s why we are constantly working to create human centric experiences that mimic life. In our endeavour to bring global trends, ideas and insights to brands we work with, we are establishing a network of trendspotters from different geographical locations. They will spot trends and feed us with unique learnings”
Commenting on innovations and technology being crucial to digital, Samir Asher, COO and Co- Founder, Tonic Worldwide, said, “In this age of automated conversations, we noticed that the ‘human touch’ was missing, so we decided to create a “humans without boundaries’ approach where all our innovations and tech ideas will stem from human insights and experiences.”