This year, Calcutta Times, the entertainment and lifestyle supplement of The Times of India, has launched a new campaign, Shop with the Stars, to add to the festive cheer in Kolkata, running up to Durga Pujo.
Shopping for Durga Pujo is an integral part of everyone in Kolkata, with people earnestly following shopping trends, fashion tips and the new collections by designers and brands. What if, the leading ladies of Kolkata Cinema invited you to a shopping date! Yes, that’s exactly what Calcutta Times has planned for Kolkata this year during the run-up to Durga Pujo.
Festivities are fun when friends and family come together to prepare for the celebrations. Now imagine, doing this with your fashion icon! Calcutta Times is adding zing to this year’s Durga Pujo shopping trips with ace actors of Tollywood – Mimi Chakraborty, Nusrat Jahan, Subhashree Ganguly – will take you on the shopping date to prep for the Pujo. Launched as an interactive campaign on multimedia, the audience must answer a series of questions, to win this shopping trip. What more! The winners get their festive wardrobe sponsored by Calcutta Times.
Sanjeev Bhargava, Director, Brand TOI, said, “Durga Pujo is one of the biggest festivals of the year, especially in West Bengal. Shopping is the fun part of preparing for celebrations where friends, family, everyone ardently exchanges notes. We publish a lot on trends, new fashion styles, style bloopers and continuously track celebrity fashion tips. This year, we are taking it a notch higher by giving our readers a complete experience of Shopping with the Star, like a Star and be a Star. The way only Calcutta Times can. But, yes one must earn this opportunity through engaging in multiple tasks on print and our social media handles. It is indeed a money-cannot-buy opportunity that we present. And, we wish to make our readers feel special this Durga Pujo.”
The campaign has been initiated on September 1 where the winners will now stand a chance to treat themselves to a shopping spree like no other with their favourite style icon. The first leg of the campaign begins with a social media and digital contest where one can share looks designed by them; and the best submissions will be shortlisted for the next round. Top participants will win a shopping spree with their favourite celebrity style icon at Kolkata’s most popular shopping destinations.