Quikr, the classified advertising platform, has rolled out a campaign titled ‘Have you seen Rajesh’s new phone?’ highlighting high quality pre-owned smartphones at affordable prices from its C2C vertical, QuikrBazaar.
Conceptualised and executed by Mullen Lintas Bangalore, the video opens up with a character, Rajesh, using his new smartphone, which becomes a topic of discussion in his office. But then the truth comes out that it’s a second-hand phone and he got it on Quikr.
Speaking about the campaign, Vineet Sehgal, Chief Marketing Officer, Quikr, said “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is the result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.”
Speaking about the creativity of the film, Shriram Iyer, NCD, Mullen Lintas, said, “Mobiles carry a lot of flaunt value, right? So what happens when a junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”
The campaign will run on all popular channels in the genres of entertainment, news, sports and others.
Agency: Mullen Lintas
Team: Vineet Sehgal, Ruchika Gupta
Account Management: Kishore Subramanian, Anil Nair, Arjun KD, Akshata Srivastava
Creative: Shriram Iyer, Santosh Ramakrishnan
Planning: Sushma Rao
Production House: Absolute Productions
Director: Vasan Bala
Producer: Prafull Sharma & Sadhya Vyas